unilever
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Advertisers
Oliver sets up in-house content deal with Unilever
The march of Oliver Group continues apace with a deal to set up an in-house ‘content’ agency, U-Studio, for Unilver…
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Advertisers
Unilever says brands lead to a bright future
Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so…
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Advertisers
Axe plods along the road to male empowerment in new campaign from Ponce
Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has…
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Advertisers
Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’
Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt…
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Ad Tech
WFA president David Wheldon: why we must avoid the seven ways to marketing’s suicide
By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey…
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Advertisers
Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders
Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some…
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Advertisers
Unilever’s Becel mines the emotions in new Mullen Lowe ‘Baking With Heart’ online series
We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel…
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Advertisers
Lucky Generals’ Pot Noodles campaign spawns music channel with ‘Winner’ from Raylo
Who’d ‘a thought it? Pot Noodles are becoming cool. Unilever’s archetypal convenience food for slackers has been running a campaign…
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Advertisers
Now Unilever puts the squeeze on agency fees with move to ‘zero-based’ budgeting
Everyone’s at it: reducing (or trying to) the amount they spend on agency fees. Procter & Gamble is trying to…
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