unilever
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CVC’s ekaterra tea giant launches global media review
CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra…
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Unilever’s travails show disconnect between marketers and shareholders
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its…
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Healthcare is right direction for Unilever but GSK bid may have come too late
Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure)…
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Unilever Axe lightens up with MullenLowe’s ‘Axe Responsibly’
Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious.…
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WPP the winner in massive Unilever media review
WPP has likely landed its biggest win of the year with the lion’s share of Unilever’s massive £6bn plus media…
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Lola MullenLowe paints Magnum in Renaissance colours
Unilever is doing well with its advertising across the piece – Dove was one of the heroes of Cannes –…
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MullenLowe steers big new IPG purpose campaign for Knorr
Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture”…
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Lockdown creativity: David Madrid lifts spirits for Pond’s
Oily skin can spoil even the most promising romance, or so David Madrid would have us believe in this diverting…
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Ben & Jerry’s launches ice cream salvo at UK government immigration policy
Ben & Jerry’s was always likely to be an unruly member of the Unilever family but in the nearly 20…
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