By Staff on April 18, 2013
It’s a tough job being a gal these days so Unilver’s Dove and Ogilvy Brazil have produced an online film ‘Real Beauty Sketches’ that compares how women see themselves and how others see them – through the agency of FBI-trained sketch artist Gil Zamora, who doesn’t see them at all until he’s he’s drawn the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged dove, fbi sketch artist, Gil Zamora, ogilvy brazil, online film, real beauty sketches, unilever, women as others see them
By Stephen Foster on March 19, 2013
Conventional wisdom says that it’s not worth repitching for an account because it’s bound to go and all you’ll be left with is a big bill. But maybe that’s wrong: LA-based RPA has hung on to most of the $1bn or so US Honda creative account: just as well as it’s had the business since [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged accout review, acura, crispin porter, honda, hsbc, mullen, rpa, the martin agency, unilever
By Stephen Foster on February 13, 2013
Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader board’ are gals – Justine Ezarik, who is also ‘internet celebrity’ iJustine it seems, and [...]
Posted in Clients, Creative, News, PR | Tagged astronaut contest, axe, axe apollo, ijustine, lynx, men, Molly Pfaff, unilever, women
By Staff on February 11, 2013
2012 was the most active new business year in the last decade as measured by global marketing consultancy R3 and Campaign’s New Business Performance League, a monthly tracker of wins and losses across Asia Pacific. “In total, more than $655m of revenue for both creative and media agencies was reviewed, a 99 per cent increase [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media, News, Research | Tagged account reviews, asia pacific, Australia, campaign, China, Creative, Greg Paull, Media, philips, r3, unilever, Visa, WPP
By Stuart Smith on January 30, 2013
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]
Posted in Agencies, Clients, Finance | Tagged Alexandre Gama, bbh, bradesco, brazil, deal, Interpublic, Jean-Yves Naouri, Maurice Levy, mccann, neogama, omo, procter & gamble, publicis groupe, unilever
By Stephen Foster on January 29, 2013
BBH London must have been quite chuffed when they got the gig to produce Axe’s first Super Bowl spot – and then they discovered it had to star a bloody astronaut. Axe owner Unilever has launched a space promotion for new brand Axe Apollo (actually we don’t know whether the space wheeze promotion or the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged axe apollo, bbh london, space promotion, super bowl, tv ad, unilever
By Staff on January 22, 2013
Flush with its successful Olympics campaign hailing ‘Moms’ Procter & Gamble is back on the corporate advertising road with a new ‘The Power of the Everyday Effect’ epic, essentially claiming that it’s the little things in everyday life that matter most (and for which P&G probably has a product near you). The company has even [...]
Posted in Clients, Creative, News, PR, Research | Tagged apple, corporate advertising, Melanie Healey, procter & gamble, samsung, sustainability, the power of the everyday effect, unilever
By Angie Dean on January 11, 2013
Those brands are everywhere these days. McDonald’s in the UK has put its enemies among the chattering classes on the spot by announcing a national books giveaway, handing out a collection of tomes to kids with A Happy Readers promotion for Happy Meals while Unilever is launching Axe Apollo (or Lynx depending on where you [...]
Posted in Agencies, Clients, Creative, News | Tagged Alastair Macrow, angels, apollo space academy, axe apollo, Buzz Aldrin, free books for kids, happy readers promotion, lynx, mcdonald's uk, olympics, unilever
By Staff on January 4, 2013
The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer – is because of ‘pressure from new business wins,’ presumably meaning it’s promised new clients [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged airtime row, BT, carat, Channel 4, daily express, daily mail, groupm, new business, unilever, WPP
By Staff on December 11, 2012
Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no doubt blokes will soon be mugged in the same way. Which is exactly what happens [...]
Posted in Agencies, Clients, Creative, News | Tagged anti-ageing, Armando Bo, axe, buenos aires, ponce, Roderigo Hilbert, the look, unilever
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