By Stephen Foster on May 14, 2013
Agencies tend to do good work for charities and (let’s be polite) less good work for businesses – while they should be capable of doing equally good work for both. But charities are big clients these days (media agencies love them). Here’s a new ad from Cossette in Montreal for Amnesty International which shows some [...]
Posted in Agencies, Clients, News, Politics, PR | Tagged amnesty international, charity, cossette, guantanamo bay, montreal, sharpen your pencils, tv ad
By Angie Dean on May 1, 2013
Cleaning products aren’t usually funny, or even interesting, so DDB West in San Francisco has delved into American history to enlist Founding Father and polymath Benjamin Franklin (he invented bi-focal specs among other things) to promote Californian company Clorox’s new tube gadget. This ensures you don’t leave any valuable cleaning fluid at the bottom of [...]
Posted in Agencies, Clients, Creative, News | Tagged Benjamin Franklin, clorox, ddb west, founding father, san francisco, tube gadget, tv ad
By Stephen Foster on April 12, 2013
Country crossover star Taylor Swift is a Diet Coke fan it seems (the gazillions she earns from them probably help) so newly-appointed US agency Droga5 had to do something with her and here it is. By the standards of some recent celebrity outings it’s OK (you can watch it without wincing). It looks like a [...]
Posted in Agencies, Clients, Creative, News | Tagged country crossover star, diet coke, droga5, i knew you were trouble, Taylor Swift, tv ad, Youtube
By Stephen Foster on April 9, 2013
Football really must be taking over the world if this new epic from Adidas and newish London agency The Corner is anything to go by. It’s to launch Chelsea’s new home kit – as if anyone cares, apart from Stamford Bridge-ites of course. Anyway there’s a certain pleasure in seeing John Terry and co dumped [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, chelsea, it's blue, John Terry, new home kit, stamford bridge, tv ad
By Stephen Foster on April 2, 2013
Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League. Here’s the ad and it’s a pretty good ‘use of winsome child in thirty seconds,’ a category that almost used to define advertising but [...]
Posted in Agencies, Clients, Creative, News | Tagged Champions League, idents, mastercard, mccann, tv ad, visas, winsome child
By Stephen Foster on March 25, 2013
Here’s a different spin on smoking and the disadvantages thereof from BBDO Toronto. Instead of showing people gasping for breath, dying and the horrible state of their insides it swaps ‘social’ smoking for farting – and pretty ridiculous it seems to be. Mind you, if you tried to run a campaign like this on British [...]
Posted in Agencies, Analysis, Clients, Creative, News, PR | Tagged ad bans, antismoking, bbdo toronto, clearcast, farting, social smoking, tv ad
By Stephen Foster on March 21, 2013
Pushy parents are a pain (UK PM David Cameron took a break from wrecking the country the other week, recommending that such acquired ‘sharp elbows’ to push their kids – the prat). Well Tiger mums (or pussycat dads in this case) receive their just desserts in this utterly charmant ad, ‘Emma,’ from Leo Burnett in [...]
Posted in Agencies, Clients, Creative, News | Tagged a grand avenir, emma, leo burnett paris, loo roll, pushy dads, tiger mums, trefle, tv ad
By Stephen Foster on March 13, 2013
This is Vauxhall’s launch ad for the new Adam, a nifty-looking small car that’s majoring on the many ways movers and shakers can tailor it to their requirements (the way the car market’s going). And, in many ways, it’s a decent film for a car that seems to be making an impact. But it does [...]
Posted in Agencies, Clients, Creative, News | Tagged car launch, individual choice, microsoft surface, social media, tv ad, vauxhall adam
By Angie Dean on March 13, 2013
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation of the brief really (which usually makes clients happy). With the 2013 awards season creeping [...]
Posted in Agencies, Clients, Creative, News | Tagged awards, draftfcb, mondelez, oreo, the martin agency, tv ad, wieden+kennedy portland
By Angie Dean on March 11, 2013
All sorts of funny things happen in marketing and here’s another: food manufacturers actually putting real food in their products; just fancy that. Walkers Crisps is jumping on the post-horsemeat bandwagon with this ad from AMV/BBDO featuring our favourite Match of the Day presenter (thought he’d been benched). Read somewhere the other day that it’s [...]
Posted in Agencies, Clients, Creative, PR | Tagged amv/bbdo, Gary Lineker, horsemeat scandal, real food, tv ad, walkers crisps
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