By Stephen Foster on February 4, 2013
Maybe this Super Bowl ads business is getting out of hand: zillions spent this year but not too many winners according to most of the pundits. The trouble is: the more the cost goes up and the scrutiny increases, the safer the ads and most of this year’s seem to use tried and tested (and [...]
Posted in Clients, Creative, Media, News | Tagged Joe Montana, Kaley Cuoco, rav4, saatchi & saatchi, super bowl 2013, Tide, toyota
By Staff on January 8, 2013
It’s the Consumer Electronics Show in Las Vegas this week – no Apple (as usual) and no Microsoft (which seems to have given up on this technology lark) – and two of the most eagerly-awaited exhibitors are Audi and Toyota with their new self-driving car technology. But Stanford University got there months ago with this [...]
Posted in Clients, Creative, Finance, Research | Tagged apple, audi, consumer electronics show, las vegas, Microsoft, phablets, self-driving cars, stanford university, toyota
By Stephen Foster on November 23, 2012
WPP is planning to merge its Grey and Ogilvy agencies in Sweden: which may be a solution to a local problem or a sign of things to come at the world’s biggest marcoms network. WPP says the merger of the two agencies based in Stockholm is intended to create a bigger shop. “The strengths in [...]
Posted in Agencies, Analysis, Clients, Finance, Media | Tagged ford, general motors, grey, Interpublic, ogilvy, omnicom, publicis groupe, Sir Martin Sorrell, stockholm, sweden, toyota, WPP
By Stephen Foster on November 14, 2012
Not much is going right for Toyota at the moment, it’s just had to recall 2.7m cars in the UK because of a problem with the steering wheel. You’d expect them to check this rather important bit of kit first wouldn’t you? Makes you wonder why they don’t just give you the parts and get [...]
Posted in Clients, Creative, Media, News | Tagged ad ban, advertising standards authority, asa, grand theft auto, gt86, L'Oreal, product recall, toyota
By Angie Dean on October 23, 2012
This is Toyota’s new campaign for the Prius ‘family,’ currently running in the US. And it has all the signs of a global campaign sitting in the wings. Despite seemingly endless product recalls Toyota seems to be the one car company that’s currently surfing the car market’s turbulent waters when it comes to fuel-efficient cars. [...]
Posted in Agencies, Clients, Creative, News | Tagged honda cog, lloyds bank, prius family, saatchi saatchi Los angeles, toyota
By Stephen Foster on July 16, 2012
Here’s Toyota president Akio Toyoda (grandson of the founder) in a Nascar. What’s all that about? And a new environmental initiative from Coca-Cola (just the job to puts its critics at Sodastream in their place). Alas, it’s the latter. Shame, but it wouldn’t stay fizzy would it (and the sugar would stick to the sides). [...]
Posted in Clients, Creative, News | Tagged Akio Toyoda, camry, coca-cola, coke in a bag, nascar, spoofs, toyota
By Stephen Foster on July 15, 2012
Aegis CEO Jerry Buhlmann (left) had an interview in the Sunday Times Business News today (there’s no point in providing a link as the Times paywall is a drawbridge) saying, inter alia, that there was no conflct between his giant media buying contract with General Motors and Dentsu’s Toyota, that key shareholder Vincent Bollore was [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, dentsu, general motors, Jerry Buhlmann, kinetic, mcgarrybowen, merger, omnicom, out of home, posterscope, private equity, rival bidder, sunday times interview, toyota, Vincent Bollore, WPP
By Stephen Foster on July 12, 2012
As delivered to Ad Age, just as BBH boss Nigel Bogle did last week when BBH sold the outstanding 51 per cent shareholding to Publicis Groupe for, we think, about €100m. Can’t think why they don’t share these intelligences with us. Aegis got very cross with us for suggesting that its $3bn global account win [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Ad Age, aegis, dentsu, general motors, havas, Jerry Buhlmann, Joel Ewanick, publicis groupe, takeover, toyota, Vincent Bollore, WPP
By Staff on June 2, 2012
Dentsu has bought BOS, the independent Montreal-based agency founded in 1988, to bolster its French-language capabilities and Quebec credentials in Canada. The now-combined agency will operate as DentsuBos. Bob Shropshire, formerly Dentsu Canada’s CEO, has been made chairman of the new agency while Michel Ostiguy (left), once president of BOS, is now CEO of DentsuBos [...]
Posted in Agencies, Clients, Finance, News | Tagged bos, canada, canon, Claude Carrier, dentsu, honda, japan, mcgarrybowen, Michel Ostiguy, publicis groupe, toyota
By Stephen Foster on March 21, 2012
CoorDown (The National Coordination of Associations of People with Down Syndrome) in Italy and Saatchi & Saatchi Italy have joined forces for a communication project to promote better integration into society of people with Down Syndrome. On Thursday March 21 to mark UN World Down Syndrome Day (WDSD), alternative versions of well known national and [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged averna, cannes, carrefour, cartasi, coordown, down syndrome, enel, illy, impossible brief, integration, pampers, saatchi & saatchi israel, saatchi & saatchi italy, toyota, world down syndrome day
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