By Stuart Smith on October 30, 2012
The surprise is not that John Browett, former Dixons CEO and Tesco high-flier, quit Apple after only 6 months. The surprise is he wasn’t fired earlier: or indeed that he was hired at all. Not that there’s anything wrong with Browett’s retail skills, in their place. Which is, or was, running a British high street [...]
Posted in Clients | Tagged apple, dixons, John Browett, Scott Forstall, Tesco, Tim Cook
By Stephen Foster on September 24, 2012
Apple has just been voted the UK’s coolest brand by something called the CoolBrands expert council (Yes, it’s a new one on me too) displacing Aston Martin. But sometimes topping such polls is the kiss of death. On the face of it there’s little to be unhappy about at Apple. It’s the world’s biggest company [...]
Posted in Analysis, Clients, Finance, News, PR | Tagged apple, Aston Martin, cool brands, coolbrands, iphone5, Jonny Ive, samsung, Steve Jobs, Tim Cook
By Stephen Foster on September 13, 2012
Apple’s share of the smartphone market has taken a battering recently at the hands of Samsung and its Android confreres (although its profits haven’t) so there’s a lot riding on the new iPhone 5. Personally I’m still struggling to command and control my IPhone 4 (pathetic I know) so here’s the rather better qualified Apple [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged android, apple, genius ads, iphone 5, Jony Ive, samsung, tbwa media arts lab, Tim Cook
By Stephen Foster on August 1, 2012
Apple Mac fans are true believers, essentially despising anyone dumb enough to use a PC from any other maker. And, over the years the ads originated in Lee Clow’s TBWA Media Arts Lab, have skilfully balanced this care for their community with the requirement to open out the wonderful world of Mac to zillions of [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, apple geniuses, facebook, Lee Clow, levis, Rebecca Van Dyck, Steve Jobs, tbwa media arts lab, Tim Cook, Windows
By Staff on June 12, 2012
In the absence of a new big thing, Apple has gone back to improving an old thing – its foundation Mac computer – at this year’s Worldwide Developers Conference with lots of new hardware and software for its range of desktops, laptops and notebooks. A full account of all the new goodies is here, including [...]
Posted in Clients, Creative, News | Tagged apple, Jonathan ive, mac, new logo, pyschedelia, siri, Tim Cook, worldwide developers conference 2012
By Stephen Foster on April 25, 2012
Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its cash pile which now stands at about $110bn. Pity it doesn’t pay tax on much [...]
Posted in Clients, Finance, News, Politics | Tagged $110bn cash pile, apple, caribbean tax havens, exxon mobil, hewlett-packard, iPad, iPhone, iPod, ireland, iTunes, John D. Rockefeller, mac computers, market dominance, Microsoft, record profits, samsung, standard oil, tax avoidance, Tim Cook
By Stephen Foster on October 25, 2011
Timing wasn’t always Steve Jobs’ strongest suit (early in his career he picked fights he wasn’t sure to win) but the publication of Walter Isaacson’s biography ‘Steve Jobs’ immediately following the great man’s death means that his successor at the company Tim Cook and all the other Apple-ites know very clearly what’s required of them. [...]
Posted in Clients, Media, News | Tagged aopple tv, apple, biography, holy grail, interface, iPhone, iphone 4s, itv, smartphones, Steve Jonbs, successor, Tim Cook, tv meets computer, Walter Isaacson
By Stephen Foster on October 6, 2011
US president Barack Obama hit the nail on the head when he said that Steve Jobs, who has died aged 56, was: “brave enough to think differently, bold enough to believe he could change the world and talented enough to do it.” The former Apple founder and CEO can lay claim to be the biggest [...]
Posted in Clients, News | Tagged 2005, apple, Barack Obama, death, iPad, iPhone, iPod, stanford university address, stay hungry stay foolish, Steve Jobs, Tim Cook
By Stephen Foster on January 18, 2011
Nobody doubts that Apple chief operating officer Tim Cook is capable of running Apple in the absence of visionary founder Steve Jobs, he’s done it twice before as Jobs, 55, battled with first pancreatic cancer and then a liver transplant. Cook is described as “one of the best supply managers in the world,” credited with [...]
Posted in Finance, Media, News | Tagged elizabeth murdoch, Independent, iPad, iPhone, iPod, James Murdoch, Lachlan Murdoch, mediaset, Rupert Murdoch, Silvio Berlusconi, Simon Kelner, Steve Jobs, Steve Jobs illness, the daily, Tim Cook
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