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Tag Archives: thinkbox

YouTube is more effective than TV says Google boss

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YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

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Thinkbox and Neuro-Insight: how to do brainy TV ads

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TV marketing body Thinkbox has commissioned a new neuroscientific study which, it says, has identified creative factors that help make TV advertising work. The study is from Neuro-Insight, said to be a leader in ‘consumer neuroscience market research.’ It analysed ...

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Buoyant UK TV advertising blasts through £5bn barrier

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UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 per cent increase on 2014 according to new figures from TV marketing body Thinkbox. What will make Thinkbox’s TV company members just as happy ...

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UK’s Advertising Association hires Fishburn Hedges in hope of PR boost

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Advertising Association boss Tim Lefroy probably has high hopes of his new PR campaign, called Advertising Matters, and the PR agency Fishburn Hedges that’s been appointed to handle it. But we seem to have been here before. From time to ...

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