the&partnership
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Ad Tech
T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification
Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky…
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Ad Tech
The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad…
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Advertisers
The&Partnership’s Johnny Hornby on Brexit, ad exports, migrants and that job at WPP
Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny…
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Advertisers
Former M2M boss Alastair MacCallum moves to Hornby’s m/SIX
The&Partnership’s Johnny Hornby is a great snapper-up of unconsidered trifles (he rescued Jonathan Stead’s Rapier some years ago)) and now…
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Advertisers
The&Partnership launches new brand experience agency – CHI wins RNIB
Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed…
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News
Now Oliver tries its hand at programmatic media
In-house agency group Oliver Group is trying its hand at programmatic media buying, forming Oliver Media led by Duncan Trigg.…
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Advertisers
The&Partnership raids Publicis for £240m Toyota Europe creative and media
The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX…
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AllTogetherNow wins Karen Millen digital and social
London-based international fashion house Karen Millen has appointed content and digital agency AllTogetherNow to handle its social, content, media and…
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Advertisers
The&Partnership wins New York’s Whitney Museum
The&Partnership’s New York outpost has won the creative and media business for New York’s Whitney Museum of American Art. Media…
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