By Stephen Foster on February 15, 2013
It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than Heinz with its iconic brands, $12bn of global sales and $370m ad budget. The key to what happens next at the Pittsburgh-based food giant is not avuncular investor Warren Buffett, the Cherry Coke-swigging 82-year old [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $28bn buyout, 3g capital, amv/bbdo, berkshire hathaway, cramer-krasselt, Heinz, Jorge Lemann, omnicom, starcom, tbwa, vizeum, Warren Buffett
By Staff on February 14, 2013
Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been swayed by the success ‘rival’ Aldi has enjoyed with its ‘like brands’ campaign through McCann [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged account move, aldi, co-op, lidl, London, manchester, mccann manchester, tbwa
By Stephen Foster on January 31, 2013
Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his agency Simons Palmer Denton Clemmow & Johnson (yes, there were a lot of them) would [...]
Posted in Agencies, Clients, News | Tagged agency start-ups, bartle bogle hegarty, bbh, Carl Johnson, charles saatchi, enter, hurrell & dawson, lego, Paul Simons, Robin Wight, rutherford, scott, simons palmer, tbwa, wcrs, wight collins
By Staff on January 23, 2013
TBWA France president Nicolas Bordas (left) has moved up in the network, becoming vice -president TBWA\Europe and vice-president of Being Worldwide, the agency entity that houses the Dan (Digital Arts Network) digital agency and a number of non-advertising businesses such as branding and shopper marketing. Bordas joined TBWA Group in 1994 and founded the BDDP [...]
Posted in Agencies, News | Tagged bddp, being worlwide, Guillaume Pannaud, Jean-Marie Dru, Nicolas Bordas, omnicom, tbwa
By Stephen Foster on November 27, 2012
Talking of Adidas (which we were) it’s just produced this lively film ‘Selena Goes Neo’ for youth brand Neo featuring newly-signed and undeniably youthful chanteuse Selena Gomez (left). The film is directed by D.A.R.Y.L (how annoying is that?) for Pulse Films and features Selena and chums painting downtown LA Neo green. You’d get arrested for [...]
Posted in Agencies, Clients, Creative, News | Tagged 180la, adidas, Justin Bieber, neo, Selena Gomez, sid lee, tbwa
By Paul Simons on August 29, 2012
My previous piece on the TBWA news of the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the managing director of Wieden+Kennedy London. Neil was one of the management team at the time of the merger between TBWA and [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam&eve, Alastair Ritchie, amv, Bill Tragos, bmp, ddb, mergers, Neil Christie, omnicom, simons palmer, takeovers, tbwa, Trevor Beattie
By Paul Simons on August 24, 2012
The news that Peter Souter (left) has been appointed to the top slot at TBWA London opens up a lesson in agency management worthy of a case study on what not to do. Not about Peter, by the way, nice bloke and I wish him every success. The real story is about the history that [...]
Posted in Agencies, Clients, Finance, News | Tagged Bill Tragos, Carl Johnson, ggt, mergers, Mike Greenlees, omnicom, Paul Simons, Peter Souter, simons palmer, tbwa
By Paul Simons on August 1, 2012
The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes enormous sense as it gives Tesco the two key roles placed with people ‘fit for [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged BT, global clients, Playstation, production, simons palmer, tag, tagworldwide, tbwa, Tesco, wieden+kennedy
By Stephen Foster on June 25, 2012
DDB creative chief Amir Kassaei (left) is not one to pull his punches: he’s already accused other holding companies (for which read WPP, the winner of the most-awarded holding company gong this year and last) of vote rigging and now he says DDB (and presumably owner Omnicon) might pull out of the festival if these [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Amir Kassaei, bbdo, boycott threat, cannes, ddb, google, manning gottlieb omd, media jury, omnicom, Sir Martin Sorrell, tbwa, top right group, vote rigging, WPP
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