system1
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Oldies still goodies this Christmas according to System1 ad scores
Reused ads or those using recurring elements at Christmas score strongly according to new data from measurement firm System1. System1…
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System1 ranks early Christmas ad winners
System1 ranks ads by a consumer survey using what it calls a Spike Rating (stars) predicting short term sales impact.…
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System1: Women’s World Cup ads outscore the men
Ad effectiveness measurement System1 reckons the ads are better in the Women’s World Cup football than they were in the…
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System1 rates Cannes shortlisted ads for effectiveness
Researcher System1 has been looking at Cannes Lions shortlisted ads to see which ones resonate most strongly with the public.…
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Jon Evans: should it be International Women’s Day for advertisers all year round?
International Women’s Day sees brands queueing up to celebrate women and show their understanding of women’s lives and issues. But…
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Asda tops System1/ITV UK’s list of favourite ads
System1 and ITV have released what they call the top-performing UK ads of 2022, ranked using System1’s Test Your Ad…
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System1: here are the early Super Bowl ad winners
Let’s hope there are some surprises in the Super Bowl on Sunday (there’s always the game result, of course) as…
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Asda, Amazon, Aldi and M&S top System1’s latest Christmas ad winners
System1, which claims to measure the emotional impact of ads and therefore their long term effectiveness, has produced its latest…
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