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System1 names top-scoring UK Euros ads (at half-time)
The Euros are only half way through but System1 is quick off the mark, as ever, with its tally of…
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Orlando Wood of System1: what the big Christmas ads tell us about ad effectiveness
Christmas is to UK adland what the Super Bowl is to the US; big brands, big budgets, and the once-a-year…
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Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt…
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