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By Stuart Smith on January 17, 2012
The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the process of innovation that made them great in the first place. No doubt the Kodak [...]
Posted in Clients, Finance, News | Tagged apple, BlackBerry, chapter 11, compaq, George Eastman, hewlett-packard, IBM, iPod, kodak, Lou Gerstner, mainframe computers, Microsoft, nokia, photography, printers, rim, Steve Jobs, Stuart Smith, technology, yahoo
By Stephen Foster on December 2, 2011
One of the many things the ad business ought to thanks the late Steve Jobs for is Apple’s invention of the iPad. This and its thousands of attendant apps is proving a mighty boon in turbulent economic times. When specialist digital agencies hove into view a decade or so ago the traditional agency business was [...]
Posted in Agencies, Clients, Creative, News | Tagged akqa, apple, b-reel, de beers, digital agencies, forevermark diamonds app, honda civic online game, iPad, nokia, Steve Jobs, the guardian, three, wieden+kennedy amsterdam, wieden+kennedy london
By Stephen Foster on October 25, 2011
The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple’s triumphant Super Bowl debut with Ridley Scott and Chiat Day’s ’1984′ launch commercial for the Macintosh, the nascent company struck out completely with another Chiat Day Super Bowl epic, ‘Lemmings,’ which [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984 commercial, advertising, Amazon, awards, chiat day, client, John Sculley, Lee Clow, lemmings commercial, mackintosh launch, pepsico executive, ridley scott, Steve Jobs, Steve Jobs biography, super bowl, tbwa, tbwa media arts lab, tbwa\chiat\day, Walter Isaacson
By Stephen Foster on October 21, 2011
When the iPhone 4S was launched the tecchie wiseacres said it was nothing much and it just showed how the company would miss the late Steve Jobs (who was alive when this one was developed, maybe his cleverest idea yet). But Apple, as usual, has anticipated what people want. There have been voice-activated computers for [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, IBM, iphone 4s, launch tv campaign, mouse, nerds, personal pa, siri, Steve Jobs, tbwa media arts lab, tecchies, voice activated
By Stephen Foster on October 6, 2011
US president Barack Obama hit the nail on the head when he said that Steve Jobs, who has died aged 56, was: “brave enough to think differently, bold enough to believe he could change the world and talented enough to do it.” The former Apple founder and CEO can lay claim to be the biggest [...]
Posted in Clients, News | Tagged 2005, apple, Barack Obama, death, iPad, iPhone, iPod, stanford university address, stay hungry stay foolish, Steve Jobs, Tim Cook
By Stephen Foster on August 25, 2011
Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if the iPod, iPhone and iPad, has been bedevilled by ill-health for a decade now, being [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, ceo, Chris Cook, exxon mobil, ill health, iPad, iPhone, iPod, resignation, Steve Jobs, tbwa/chiat day
By Stephen Foster on August 16, 2011
It might as well, former Microsoft executive Stephen Elop’s rescue plan for Nokia (still the world’s biggest mobile maker) depends entirely on Microsoft’s Windows 7 phone technology to power a new but belated generation of smartphones. Google’s $12.5bn agreed deal to buy Motorola is being depicted as, primarily, a big move in the patents war. [...]
Posted in Clients, Finance, News | Tagged agreed deal, android, apple, google, iPad, Microsoft, motorola, nokia, samsung, Stephen Elop, Steve Jobs, windows 7 smartphone
By Stephen Foster on July 18, 2011
Media buying group Aegis is on the brink of selling its Synovate research arm to French research firm Ipsos for £500m (unless other bidders including private equity firm Doughty Hanson agree to pay more). Which would surely leave Aegis, headed by CEO Jerry Buhlmann, as a media-only play and one likely to be attacked by [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged advertising, aegis, aegis group, doughty hanson, iPad, ipsos, isobar, Jerry Buhlmann, kinetic, mec, media buying, mediacom, mitchell communications, mobile marketing, omnicom, posterscope, publicis groupe, Steve Jobs, synovate, tigerspike, WPP
By Paul Simons on June 13, 2011
I have been very tempted to stick my chin out several times on a topic I always find curious and surprising; it’s when a major brand drops a famous creative asset for something different and not related to the past. I’ve resisted the temptation every time because a) I don’t know the background and b) [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, apple, bmw joy campaign, bmw ultimate driving machine, brand owners, french agencies, german agencies, Lowe, Paul Simons, stella artois, Steve Jobs, think different apple campaign, tube poster, warwick avenue
By Stephen Foster on February 11, 2011
Sometimes you just have to admit you’ve been left behind and that’s what new Nokia CEO Stephen Elop has done in announcing today a ‘global partnership’ with Microsoft to use its new Windows Phone as Nokia’s smartphone operating system. Elop, himself a former Microsoft executive, was always expected to decide to dump Nokia’s own Symbian [...]
Posted in Clients, Media, News | Tagged android, google, iPhone, meego, Microsoft, nokia, Stephen Elop, Steve Jobs, symbian, windows phone
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