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By Stephen Foster on April 25, 2013
Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’ is the Cannes Lions’ equivalent of a lifetime achievement award, named after the famous lion statues in Venice, home to the original ad film festival. Clow, currently chairman of TBWA\Media Arts Lab, is best-known for [...]
Posted in Agencies, Clients, Creative, News | Tagged 1984, apple, cannes lions, chiat day, Lee Clow, lifetime achievement award, lion of st mark, nissan, Steve Jobs, tbwa/media arts lab
By Angie Dean on January 3, 2013
It’s amazing how even the most apparently sure-footed companies can morph into ones with two left feet. Apple has just introduced its ‘Do Not Disturb’ iPhone feature, only it doesn’t work. Presumably there are millions of people across the world being woken up at all hours by ‘Siri.’ Which makes this rather large investment in [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, apple maps, do not disturb, Steve Jobs, tv ad, waze, williams sisters
By Stephen Foster on September 24, 2012
Apple has just been voted the UK’s coolest brand by something called the CoolBrands expert council (Yes, it’s a new one on me too) displacing Aston Martin. But sometimes topping such polls is the kiss of death. On the face of it there’s little to be unhappy about at Apple. It’s the world’s biggest company [...]
Posted in Analysis, Clients, Finance, News, PR | Tagged apple, Aston Martin, cool brands, coolbrands, iphone5, Jonny Ive, samsung, Steve Jobs, Tim Cook
By Stephen Foster on August 1, 2012
Apple Mac fans are true believers, essentially despising anyone dumb enough to use a PC from any other maker. And, over the years the ads originated in Lee Clow’s TBWA Media Arts Lab, have skilfully balanced this care for their community with the requirement to open out the wonderful world of Mac to zillions of [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, apple geniuses, facebook, Lee Clow, levis, Rebecca Van Dyck, Steve Jobs, tbwa media arts lab, Tim Cook, Windows
By Stephen Foster on June 22, 2012
I’ve not been very kind to some of the Cannes Lions winners at this year’s adfest (or should that be comms fest?) but the two Grand Prix winners in the Outdoor category deserve better. Here’s Ogilvy Shanghai’s Coca-Cola poster from student Jonathan Mak Long. Mak Long first rocketed to attention with his Apple logo in [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, cannes, coca-cola, Jonathan Mak Long, jung von matt, Mercedes, ogilvy shanghai, outdoor grand prix, Steve Jobs
By Staff on May 29, 2012
New patents, announced earlier this week by the United States Patent & Trademark Office, show that Apple is considering adding an iPen to its current range of accessories. The patents refer to a device which can sense the pressure the user is applying, to draw thicker lines for example (hardly rocket science?) and replicate rough [...]
Posted in Clients, Creative, News, Research | Tagged apple, iPad, ipen, palm, samsung galaxy note, Steve Jobs, stylus, super-stylus, us patents
By Paul Simons on May 23, 2012
I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price was $38 on May 18 (and rose to $42.05) creating a value of $104 billion, [...]
Posted in Clients, Finance, Media, News, Research | Tagged advertising, brand valuation, brandz, Branson, coca-cola, facebook ipo, Gates, Mark Zuckerberg, market cap, mobiles, Paul Simons, Pepsi, revenue, Rosamund Urwin, saatchi, Sculley, Sorrell, Steve Jobs, sugar, Vodafone, wall street
By Stuart Smith on January 17, 2012
The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the process of innovation that made them great in the first place. No doubt the Kodak [...]
Posted in Clients, Finance, News | Tagged apple, BlackBerry, chapter 11, compaq, George Eastman, hewlett-packard, IBM, iPod, kodak, Lou Gerstner, mainframe computers, Microsoft, nokia, photography, printers, rim, Steve Jobs, Stuart Smith, technology, yahoo
By Stephen Foster on December 2, 2011
One of the many things the ad business ought to thanks the late Steve Jobs for is Apple’s invention of the iPad. This and its thousands of attendant apps is proving a mighty boon in turbulent economic times. When specialist digital agencies hove into view a decade or so ago the traditional agency business was [...]
Posted in Agencies, Clients, Creative, News | Tagged akqa, apple, b-reel, de beers, digital agencies, forevermark diamonds app, honda civic online game, iPad, nokia, Steve Jobs, the guardian, three, wieden+kennedy amsterdam, wieden+kennedy london
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