By Stephen Foster on February 15, 2013
It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than Heinz with its iconic brands, $12bn of global sales and $370m ad budget. The key to what happens next at the Pittsburgh-based food giant is not avuncular investor Warren Buffett, the Cherry Coke-swigging 82-year old [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $28bn buyout, 3g capital, amv/bbdo, berkshire hathaway, cramer-krasselt, Heinz, Jorge Lemann, omnicom, starcom, tbwa, vizeum, Warren Buffett
By Staff on November 29, 2012
It seems that you can’t have too many media agencies these days (unless you’re Omnicom) and Publicis Groupe has quietly launched a third to add to Starcom and Zenith, Spark headed by long-serving Starcom exec Chris Boothe (left). Spark has won the media planning for Yum Brands’ Taco Bell, yet another account to depart Interpublic’s [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Chris Boothe, draftfcb, media planning, publicis groupe, spark, starcom, taco bell, zenith
By Stephen Foster on November 16, 2012
What you’d do to be Jerry Buhlmann. The former BBJ founder has seen one-time colleague Nick Brien (the other B, nobody seems to know who J was) bounced from the job of CEO of McCann this week (with a $4m pay-off) while Jerry is lording it over Carat which has won the bulk of Kraft’s [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, bbj, carat, dentsu, france, Jerry Buhlmann, Kraft, mccann, mindshare, Nick Brien, starcom, WPP
By Stephen Foster on May 31, 2012
Publicis Groupe CEO Maurice Levy told his company’s AGM that he was confident that Publicis Groupe would continue to outperform the market in the second half of 2012 despite the financial carnage in the Eurozone (with Spain now heading for the knacker’s yard) and clients trimming budgets accordingly. He also produced this interesting take on [...]
Posted in Agencies, Finance, Media, News | Tagged ayyer, bcom3, bloomberg, dentsu, digitas, founder, havas, Interpublic, leo burnett, m&c saatchi, macmanus, Marcel Bleustein-Blanchet, Maurice Levy, omnicom, publicis groupe, razorfish, saatchi & saatchi, shareholder returns, starcom, vivaki, WPP
By Staff on April 13, 2012
Curt Hecht (pictured), a 20-year veteran at Publicis Groupe and currently CEO of its 300-strong VivaKi Nerve Center in Paris, is leaving to join cable channel The Weather Channel as chief global revenue officer, in charge of TWC’s digital marketing and sales. Prior to moving to VivaKi Hecht was chief digital officer of Starcom where, [...]
Posted in Agencies, Media, News | Tagged 24/7 real media, cable channel, carat, Curt Hecht, David Kenny, dg, digitas, general motors, mediamind, razorfish, rosetta marketing group, starcom, the weather channel, vivaki, WPP, Zenith Optimedia
By Stephen Foster on March 19, 2012
It’s one thing to win these whopper global accounts, quite another to make them work. Last year Aegis-owned Carat won the $3bn General motors global media account, mostly from Publicis Groupe’s Starcom but also from about 50 or so agencies handling bits and pieces across the world (Carat handled GM in Europe). The deal is [...]
Posted in Agencies, Clients, Creative, Finance, News, Politics, PR | Tagged 200 staff, aegis, carat, detroit, digital, general motors, Martin Cass, new office, publicis groupe, social media, starcom
By Stuart Smith on February 20, 2012
Say what you like about Joel Ewanick, General Motors’ global marketing supremo, he knows how to drive a financial deal. The terms on which he vested Carat with the consolidated $3bn global media planning and buying account (minus BRIC countries Brazil, India and China) are now beginning to emerge. And do they squeak. If what [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged $3bn global media account, aegis, carat, general motors, Joel Ewanick, labour only, Nigel Morris, no profit deal, publicis groupe, starcom, Stuart Smith
By Staff on January 31, 2012
WPP’s ever-expanding gaggle of media companies – Mediacom, Mindshare, MEC, GroupM and Kinetic – have been on the regulators’ radar somewhere for some time (WPP probably wouldn’t be allowed to buy Aegis for example) but Sir Martin Sorrell’s outfit probably never expected a challenge in the north of England. But now the UK’s Office of [...]
Posted in Agencies, Media, News | Tagged aegis, Asda, brilliant media, carat, competition commission, dfs, groupm, mediacom north, mindshare, north of england, office of fair trading, OFT, pre-pack administration, Sir Martin Sorrell, starcom, WPP
By Staff on January 26, 2012
Publicis Groupe’s Maurice Levy has been a bit slow out of the blocks in 2012 compared to great rival Sir Martin Sorrell of WPP but the French marcoms giant has broken its duck for the new year by buying Moscow’s The Creative Factory, a non-traditional agency specialising in shopper marketing, events and digital production. TCF [...]
Posted in Agencies, Clients, Media, News | Tagged aegis, Alex Shifrin, burger king, carat, general motors, idea, ikea, israel, Jordan, Maurice Levy, media agency, moscow, publicis groupe, russia, saatchi & saatchi, Sam Rothman, shalmor avnon amichay, Sir Martin Sorrell, starcom, tcf, the creative factory, union media, WPP deals
By Stephen Foster on January 25, 2012
For years now Carat owner Aegis has been seen as a tasty item on the menu for one of the acquisitive marcoms companies, possibly as one to be divided up between them as WPP for example, which owns MediaCom, Mindshare and MEC under its GroupM banner, would be prevented from buying the whole lot. Or [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegism carat, general motors, ipsos, isobar, Jerry Buhlmann, Joel Ewanick, Luis Di Como, Mark Craze, mec, mediacom, mindshare, omd, publicis groupe, Robert Lerwill, starcom, Stuart Smith, synovate, unilever, Vincent Bollore, vizeum
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