By Stephen Foster on December 14, 2012
We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year (no jokes please) for marketers is: consumer boycotts. In the UK we’ve had Starbucks dishing [...]
Posted in Analysis, Clients, Finance, Media, News, Politics, PR | Tagged Amazon, calvin klein, consumerboycotts, david jones, gap, google, Greenpeace, levis, social media, starbucks, tax avoidance, victoria's secret
By Stuart Smith on December 3, 2012
There’s a grave danger that the witch-hunt against global brands who fail to pay their “fair share” of UK corporation tax will boomerang on the political class that has instigated it. Google, Amazon and Starbucks have been chief whipping boys in an excoriating grilling by the powerful parliamentary Public Accounts Committee, headed by former Labour [...]
Posted in Clients, Finance, News, Politics, PR | Tagged Amazon, corporation tax, ebay, entrepreneurs, George Osborne, job creation, Margaret Hodge, starbucks, tax avoidance
By Angie Dean on February 29, 2012
Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago it was Droga5 but things happen quickly at the once sleepy food and snacks company [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, fika coffee break, gevalia coffee, Jane Hope, Kraft, Paul Lavoie, revlon, starbucks, taxi new york, toronto, vw, y&r, young & rubicam
By Stephen Foster on January 24, 2012
Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. It is also planning to test the concept, which is sees as a way of [...]
Posted in News | Tagged alcohol justice, all bar one, beer, beer and food, burger king, chicago, Clarice Turner, food, McDonalds, mitchells & butler, portland, Sarah Mart, seattle, spain, starbucks, wine bars
By Stephen Foster on May 12, 2011
McDonald’s is to spend upwards of a billion dollars upgrading its 14,000 or so US restaurants (and presumably ones around the world too at some stage) to make them look more inviting (not difficult) so that more people linger over a coffee and then decide to eat something. Just like Starbucks in fact, which is [...]
Posted in Clients, News | Tagged apples stores, design director, design makeover, iPad, Max Carmona, mcdonald's us, McDonalds, starbucks
By Stephen Foster on May 2, 2011
To be honest it stretches credulity a little bit – would a huge family party be happy to tuck into KFC with not a home-made egg sandwich in sight? And no booze? Well full marks to Bartle Bogle Hegarty for trying anyway. The take-out food market is interesting, the US Yum Brands, which owns KFC [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, kfc, McDonalds, starbucks, taco bell, yum brands
By Angie Dean on January 31, 2011
Everybody’s (least) favourite company Kraft has lost the first (and likely crucial) round in its fight to stop Starbucks ending its ten year distribution deal Kraft had tried to claim in a US court that its agreement to distribute Starbucks coffee beans to US supermarkets was, in effect, infinite and that, in any case, it [...]
Posted in Clients, Finance, News, Politics | Tagged cadburys, court case, Irene Rosenfeld, Kraft, maa person of the year, starbucks, supermarkets, uk parliamentarians, us distribution deal, zurich
By Angie Dean on November 30, 2010
Starbucks is trying to end its agreement with Kraft distribute its whole bean and ground coffee products to US supermarkets and is blaming poor marketing on the part of Kraft for the decision. It claims that Kraft failed to work with Starbucks marketing people resulting in “the erosion of brand equity and experience at grocery [...]
Posted in Clients, Finance, News | Tagged coffee sales, Kraft, starbucks, yuban
By Staff on July 12, 2010
Seattle-based Starbucks, which launched the coffee shop boom, is struggling these days against rivals that offer more coffee and less froth and in the US McDonald’s new ‘proper’ coffee offering is its biggest danger. Now McD’s is launching cold frappe coffee and smoothies and first results show that stores are putting on lots of extra [...]
Posted in Clients, News | Tagged caffe nero, costa coffee, frappe, McDonalds, smoothies, starbucks
By Stephen Foster on April 29, 2010
Where there’s all that tea already of course. But globalisation knows few boundaries these days and US coffee shop chain Starbucks, which already has about 300 branches in China, is planning to roll out its newish Via Essence instant coffee there. Via is already established in the US, UK and Canada and recently launched in [...]
Posted in News | Tagged China, costa coffee, starbucks, via essence, whitbread
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