Browse: Home / sponsorship

sponsorship

Vodafone's decision to pull out of Formula One may be only a short-lived opportunity for its ad agencies

Vodafone’s decision to pull out of Formula One may be only a short-lived opportunity for its ad agencies

By Staff on March 14, 2013

Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be the reason why you sponsor Formula One). There are various estimates of the cost of [...]

Posted in , , , , , | Tagged , , , , , , , , ,

Nike and Google are winning the Olympic sponsors race - even though they haven't (officially) entered

Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

By Angie Dean on July 27, 2012

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. That’s the conclusion to be drawn from a survey conducted by Toluna in the USA. [...]

Posted in , , , , , | Tagged , , , , , , , , , , ,

Nike outclasses the Olympics brand police

Nike outclasses the Olympics brand police

By Staff on July 26, 2012

For two weeks or so, Londoners are in for a real treat. They’re going to find out what it was like living in Stalinist Russia. The arrogant nomenklatura and apparatchiks lording it over everyone else – the ‘Zil’ limousine lanes catering exclusively for those belonging to the Party – the ubiquitous secret police; oh yes, [...]

Posted in , , | Tagged , , , , , , , , , , , , , , , , , , , , ,

Now the McLympics has the UK's 'bannist' docs on the rampage again

Now the McLympics has the UK’s ‘bannist’ docs on the rampage again

By Stuart Smith on April 16, 2012

It’s been a while since the medical profession has got onto its high horse about banning the promotion of fast food and soft drinks brands. But now, sensing the increasing vulnerability of the coalition government, it’s charging straight for the breach. The militant assault comes from the Academy of Medical Royal Colleges, an umbrella organisation [...]

Posted in | Tagged , , , , , , , , , , , , , , , , ,

IBM and OgilvyOne get smart with Rugby World Cup sponsorship on ITV

IBM and OgilvyOne get smart with Rugby World Cup sponsorship on ITV

By Stephen Foster on September 28, 2011

The current Rugby World Cup has rather put its bigger brother the FIFA World Cup (in audience terms anyway) to shame with some of the ads and other communications around it. IBM is sponsoring the (excellent) British television coverage on ITV for the very good reason that white collar types are watching it in droves [...]

Posted in , , , | Tagged , , , , , , , , , , , , , , , ,

ITV commercial boss Fru Hazlitt outlines radical new sales strategy

ITV commercial boss Fru Hazlitt outlines radical new sales strategy

By Stephen Foster on May 23, 2011

ITV CEO Adam Crozier and gal at the sharp end, managing director of commercial and online Fru Hazlitt, have revealed some more of their plan to move the UK’s biggest commercial broadcaster away from horrible old advertising sales. This includes the formation of a new ‘multidisciplinary’ sales team (the main unit presumably) plus a ‘client [...]

Posted in , , | Tagged , , , , , , , , , , , ,

Coca-Cola at war over US decision to fire Wayne Rooney

Coca-Cola at war over US decision to fire Wayne Rooney

By Stephen Foster on September 12, 2010

Coke is one of errant England football star Wayne Rooney’s main sponsors, contributing about £2.5m to the kid from Toxteth’s annual earnings. The team in Atlanta are less than amused at his reported extra-marital antics involving two hookers in Manchester (at the last count) while wife Coleen, herself a celebrity these days, was preparing to [...]

Posted in , | Tagged , , , , ,

Malaysian Group banks on Premier League referees

Malaysian Group banks on Premier League referees

By David O'Reilly on August 6, 2010

Commercial sports sponsorship is generally based on the principle that the sponsor gains something from being associated with the entity being sponsored. For example Rafa Nadal and Manchester United are both winners and exciting performers, admired by sports fans all over the world, and so they each have a queue of brands bidding to adorn [...]

Posted in , , | Tagged , , , , , ,

Unilever invents its own ad agency for Mad Men commercials

Unilever invents its own ad agency for Mad Men commercials

By Stephen Foster on August 4, 2010

Unilever is sponsoring the new series of Mad Men (which features start-up agency Sterling Cooper Draper Pryce) and has invented its own 1964 agency Smith Winter Mitchell for the purpose. There will be six ads in the campaign – for Dove, Breyers (ice cream), Hellman’s, Klondike (more ice cream), Suave haircare (how appropriate) and Vaseline. [...]

Posted in , , , | Tagged , , , ,

Nationwide finally calls time on England football

Nationwide finally calls time on England football

By Angie Dean on July 20, 2010

The Nationwide Building Society, by far the biggest such entity in the UK, has confirmed that it is not to renew its £20m sponsorship of the England football team. £20m doesn’t sound that much but, given that the Football Association which funds the England team still has huge debts outstanding on the new Wembley stadium [...]

Posted in , | Tagged , , , ,

Next »