By Stephen Foster on October 1, 2012
Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, revising its growth forecast down from 6.1 per cent to 5.2 per cent with a [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged adspend forecasts, bartle bogle hegarty, eurozone, Greece, Jonathan Barnard, nielsen, publicis groupe, Sir Martin Sorrell, spain, WPP, zenithoptimedia
By Staff on June 19, 2012
Which is hardly surprising but also all the more reason to hope that US president Barack Obama and his allies (just about everyone outside Europe) can knock some sense into austerity junkies Germany’s Angela Merkel and even the UK’s David Cameron at the current G20 summit in Mexico. Media agency ZenithOptimedia has cut its closely-watched [...]
Posted in Agencies, Clients, Finance, News, Politics, Research | Tagged ad spending forecast, Angela Merkel, Barack Obama, cuts, David Cameron, eurozone, g20, Greece, spain, zenithoptimedia
By Stephen Foster on May 18, 2012
For a couple of years at least the UK media markets have been defying gravity, showing reasonable growth (in the circumstances) despite a wider economy that’s stagnant at best. Over the weekend UK PM David Cameron (pictured) will be hobnobbing with the G8 group of industrial nations at Barack Obama’s Camp David weekend place. He [...]
Posted in Finance, Media, News, Politics | Tagged Barack Obama, bully pulpits, camp david, coalition government, daily mail, David Cameron, deficit reduction, france, Francois Hollande, ft, g8, George Osborne, Greece, leveson inquiry, liberal democrats, Martin Wolf, news corporation, Nick Clegg, Sir Martin Sorrell, slash and burn, Sly Bailey, spain, stagnation, Sun, trinity mirror, uk economy, Vince Cable, WPP
By Stephen Foster on January 24, 2012
Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. It is also planning to test the concept, which is sees as a way of [...]
Posted in News | Tagged alcohol justice, all bar one, beer, beer and food, burger king, chicago, Clarice Turner, food, McDonalds, mitchells & butler, portland, Sarah Mart, seattle, spain, starbucks, wine bars
By Angie Dean on December 20, 2011
Spain’s economy may be going down the tubes along with much of the rest of the eurozone (allegedly, we don’t believe it) but its native ad agencies are producing some interesting work. Here’s a super-cool offering ‘Numbers’ for Pepsi from M&V Valencia (and not a David Beckham in sight). The art director was Inma Sales [...]
Posted in Agencies, Clients, Creative, News | Tagged David Beckham, Inma Sales, m&v Valencia, Marcs Pitarch, numbers ad, Pepsi, spain, spanish economy, subtitles, the killing, Victor Suner, wallander
By Stephen Foster on November 10, 2011
Shackleton in Madrid is an interesting agency (was it named after the British polar explorer?) and its new campaign “Do what you want’ for the Euromillones official Spanish lottery is attracting a lot of attention. Not bad for an agency that made its reputation in direct marketing (it was voted direct agency of the year [...]
Posted in Agencies, Clients, Creative, News | Tagged Agosto, Belen Gayan, cannes direct agency of the year 2008, Chris Garneau, do what you want campaign, euromillones, fireflies, madrid, Nacho Gayan, official spanish lottery, shackleton, spain
By Staff on November 4, 2011
Media buyer Aegis is flying high at the moment, reporting third quarter organic revenues up 11 per cent, but the company is facing a potentially embarrassing court trial of two former executives in the US that may cast some light on the opaque business of out of home media deals. Former president Todd Hansen (pictured) [...]
Posted in Agencies, Finance, Media, News | Tagged aegis, bad debt, bonuses, court charge, fbi, five-year fraud, James Buckley, kinetic, neuva rumasa, out of home, performance targets, posterscope us, spain, Todd Hansen, WPP, write-offs
By Stephen Foster on May 25, 2010
There was a time when robust big company earnings, like today’s from Marks & Spencer, would boost the stock market. Share prices, after all, reflect company profits so if they go up so do shares. Or do they? This morning the London FTSE nose-dived over 130 points to well below 5000 even as outgoing M&S [...]
Posted in Finance, News | Tagged bond traders, marks & spencer, Sir Stuart Rose, spain
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