By Stuart Smith on November 20, 2011
Well, what a week of wasted moral outrage that was, even if it did produce one of The Sun’s finest headlines for a very long time. Make no mistake. “Splatter Blatter” will have sold extra copies of the red-top, but do nothing to remove the Teflon Man himself, whose life’s achievement has been to carve [...]
Posted in Clients, Finance, Media, News | Tagged 2018 world cup, adidas, Bernie Eccelstone, big brand sponsors, coca-cola, David Beckham, David Cameron, emirates, fifa, formula one, hyundai, Max Mosley, racism, Sepp Blatter, Sony, sport, Visa
By Staff on November 2, 2011
Internet TV has been hyped as the next big thing for ages now – and now maybe it is. Korean TV maker LG has tied up a deal with video advertising company YuMe to add an advertising capability to its new internet-connected ‘Smart’ TV sets and signed Toyota US as its first customer. Toyota is [...]
Posted in Clients, Media, News | Tagged app store, apple, camry, christmas sales, google, lg, marketing deal, new camry campaign, saatchi & saatchi LA, search screen, smart TV, Sony, toyota, us, video advertisng, yume
By Angie Dean on June 16, 2011
Sony and UK agency Crayon have produced a new online film for this year’s Wimbledon tennis tournament (starting Monday) plugging Sony’s 3D TV sets. The finals weekend in a fortnight will be broadcast in 3D. So how does it compare to Fallon’s epic original from 2006, set in San Francisco? This is the one that, [...]
Posted in Agencies, Clients, Creative, News | Tagged 3d tv, advertising, cannes film grand prix 2006, crayon, fallon, finals weekend, guinness evolution, online film, Sony, sony Bravia, wimbledon tennis tournament
By Stephen Foster on June 3, 2011
They do things differently in Japan, where else would you find a company like Yamaha that makes both motorbikes and pianos successfully? But the once-mighty Sony has become a truly rambling conglomerate, rather like Philips in Europe used to be but more so, chasing a commercial turnaround by gambling on what it thinks is the [...]
Posted in Clients, News | Tagged annual loss, bravia tv, copycats, hackers, japan, japanese tsunami, luiz security, philips, Playstation, samsung, Sir Howard Stringer, Sony, sony pictures, south korea, yamaha
By Stephen Foster on May 9, 2011
WPP is teaming up with Aon, one of the world’s biggest insurance brokers, and Zurich Financial Services to offer insurance policies worth up to $100m for companies seeking to restore damaged reputations. The policies will have an annual premium of about $5m and WPP’s contribution will be up to $25m of advertising, lobbying and public [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged Alan Parker, aon, BP, brunswick, crisis management, deepwater horizon, img, insurance, insurance policies, licensing, loss adjuster, Rolls Royce, Sir Martin Sorrell, Sony, toyota, WPP, zurich financial services
By Stephen Foster on April 22, 2011
Which is important in its own right and a good way to limber up for the Cannes Lions in June. Argentina’s Del Campo Nazca Saatchi & Saatchi, led by founder Pablo del Campo, won the FIAP Ibero American agency of the year award (for Latin American and Spanish language ads) for its work on, among [...]
Posted in Agencies, Clients, Creative, News | Tagged almap bbdo, andes beer, argentina, bgh air conditioning, cannes lions, del campo nazca saatchi & saatchi, fiap agency of the year, sao paulo, Sony
By Stephen Foster on April 19, 2011
Well we all knew the South Americans were coming and this is the first global campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires for Sony. It’s by the celebrated creative duo Maxi Itzkoff and Mariano Serkin and, if it doesn’t have quite the anarchic brio of their Cannes award-winning Teletransporter ads, it [...]
Posted in Agencies, Clients, Creative, News | Tagged buenos aires, cannes, del campo nazca saatchi & saatchi, Mariano Serkin, Maxi Itzcoff, Sony, teletransporter
By Stephen Foster on February 22, 2011
It’s good to have connections isn’t it? Especially when you’re an indie producer trying to get commissions from broadcasters. Shine founder Elizabeth Murdoch has never found that much of a problem, father Rupert owning a controlling stake in Sky through his News Corporation and younger brother James running it for most of the last decade. [...]
Posted in Clients, Creative, Finance | Tagged bskyb, elizabeth murdoch, James Murdsoch, Rupert Murdoch, shine, sky, Sony
By Angie Dean on February 10, 2011
There’s no holding Canada-based MDC Partners and the ambitious marcoms groups has followed its purchase of a minority stake in LA’s 72andSunny with a deal to buy 60 per cent of controversial integrated agency Anomaly, based in New York and London. Anomaly, which authored Super Bowl ads for Budweiser and Motorola this year, was formed [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, anomaly, Budweiser, cannes, Carl Johnson, diesel, mdc partners, Miles Nadal, motorola, outdoor grand prix, simons palmer clemmow & johnson, Sony
By Stephen Foster on February 3, 2011
But you never can tell these days. VW is inviting agencies, including some in the UK, to pitch for a place on its roster, mainly though not apparently exclusively occupied by Omnicom’s DDB. We’re assuming that it’s only reviewing the VW brand, not the zillions of others it owns including Audi and Skoda, handled by [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, audi, bartle bogle hegarty, beetle, blue motion, das auto, ddb, deutsch, fallon, general motors, lemon, opel, reliable, Skoda, Sony, Stephen Woodford, vauxhall, volkswagen, vw, wolfsburg
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