By Staff on April 25, 2013
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good feeling stakeholders have towards a company.’ And upscale German carmaker BMW sits proudly on top [...]
Posted in Clients, Media, News, PR, Research | Tagged bmw, Disney, google, Mercedes, reptrak survey, reputation institute, reputation managers, Sony, world's most reputable companies
By Stephen Foster on April 12, 2013
Mondelez is pretty active at the moment and the former Kraft snacks business is launching Cadbury Wispa Hot Chocolate (Wispa’s a Cadbury chocolate brand) with this new TV campaign, ‘Frothy Beast’ (as opposed to sexy beast), from Fallon. Which rather makes you wonder why they don’t call the business Cadbury not Mondelez. The beast himself [...]
Posted in Agencies, Clients, Creative | Tagged Boris Johnson, bouncing balls, cadbury, fallon london, frothy beast, gorilla, mondelez, saatchi, Sony, wispa hot chocolate
By Staff on March 5, 2013
Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the Sour Patch Kids video game for Xbox, Sony PlayStation, iOS, and Android phones. Deutsch CCO [...]
Posted in Agencies, Clients, Creative, News | Tagged android, deutsch new york, director of creative technology, Greg DiNito, mother, Rey Peralta, Sony, xbox
By Stephen Foster on February 27, 2013
What do you you say about (yet) another smartphone? Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia Z smartphone. Which is quite a smart idea, if the audience (young folk in Asia [...]
Posted in Agencies, Clients, Creative, News | Tagged David Bowie, global tv campaign, mccann london, Playstation, Sony, sound and vision, Tarsem, walkman, xperia z smartphone
By Paul Simons on February 25, 2013
The influences that began to shape my thinking started in university days with TV programmes such as Monty Python. New ideas were slowly creeping out and the migration to advertising didn’t take long. It was a period when the creative juices were like the sap rising in spring across various pursuits such as music, photography, [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, bmp, bouncing balls, cadburys, desert island ads, fallon, gorilla, JWT, Paul Simons, simons palmer, smash martians, Sony
By Stephen Foster on December 11, 2012
Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million bucks is a lot of money, although she hardly needs it. But isn’t it a [...]
Posted in Clients, Creative, Finance, Media, News | Tagged Beyonce, coca-cola, grammys, marketing, music, Pepsi, Prince, Sony, universal music
By Stephen Foster on November 2, 2012
The new James Bond film Skyfall is proving a winner at the box office (although it seems to be liked more by the media than some people who’ve gone to see it) and it’s a winner for agency-of-the-moment Wieden+Kennedy too. W+K has already produced a slew of stuff for film sponsor Heineken and now it’s [...]
Posted in Agencies, Clients, Creative, News | Tagged Daniel Craig, heineken, james bond, mouse and cat, skyfall, Sony, wieden+kennedy portland
By Staff on October 15, 2012
Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged him to become a writer but after a number of years Giles moved to French [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged amv, bmp, cadbury's gorilla, David Abbott, desert island ads, Giles Keeble, honda, leo burnett, Sony, union carbide
By Paul Simons on July 27, 2012
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]
Posted in Agencies, Clients, Creative, Media | Tagged absolut, Asda, BT, cadbury, citibank, fallon, gorilla ad, honda, Land Rover, news corp, nike, Playstation, RBS, simons palmer, Sony, tag, Tesco, the news of the world, the sun, wieden & kennedy, Zone
By Stephen Foster on June 29, 2012
Sony is one of the business school classic case histories: the bigger it gets, the worse it becomes and the more money it loses. So it could do with a bit of help and new agency McCann New York is doing its best, taking a rather more radical line than you’d expect with this new [...]
Posted in Agencies, Clients, Creative, News | Tagged axe, bbh, experia ion, Linus Karlsson, mccann new york, new campaign, New York, Sony
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