By Staff on October 24, 2011
Three top car consultancies are predicting that Volkswagen will grab the global top carmaker slot this year with one, JD Power, predicting VW sales of 7.8m vehicles (10.5 per cent) followed by General Motors with 7.2m, Renault and Nissan with combined sales of 6.8m and long-term market leader Toyota fourth with 6.7m. VW sold a [...]
Posted in Agencies, Clients, Finance, News | Tagged audi, bentley, China, deutsch, general motors, japanese exports, japanese tsunami, renault nissan, safety recalls, seat, Skoda, supply chain problems, toyota, uk, us, volkswagen, vw, worlds top carmarker
By Stephen Foster on May 11, 2011
WPP boss Sir Martin Sorrell will be feeling pleased this morning as his investment in Canadian creative agency Taxi has paid off with the agency’s Amsterdam outpost being appointed to the Volkswagen agency roster. Taxi, founded by Paul Lavoie (pictured) and Jane Hope in 1992, was bought by WPP last November. As ever with these [...]
Posted in Agencies, Clients, Creative, News | Tagged account review, adam & eve, audi, bentley, bugatti, ddb, deutsch, Interpublic, Jaguar, Michael Roth, mini, mother, Sir Martin Sorrell, Skoda, taxi, volswagen, WPP
By Stephen Foster on February 3, 2011
But you never can tell these days. VW is inviting agencies, including some in the UK, to pitch for a place on its roster, mainly though not apparently exclusively occupied by Omnicom’s DDB. We’re assuming that it’s only reviewing the VW brand, not the zillions of others it owns including Audi and Skoda, handled by [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, audi, bartle bogle hegarty, beetle, blue motion, das auto, ddb, deutsch, fallon, general motors, lemon, opel, reliable, Skoda, Sony, Stephen Woodford, vauxhall, volkswagen, vw, wolfsburg
By David O'Reilly on November 16, 2010
Ford is looking to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something positive about the UK’s largest-selling car marque. As Ford marketing director Mark Simpson puts it: “Ford is not necessarily known [...]
Posted in Clients, Creative, News | Tagged Alan Partridge, bmw, ford, fosters, Renault, Skoda, volkswagen
By Staff on November 1, 2010
It’s hard to think of a more dramatic image turnaround than Skoda, once synonomous with Eastern European boxes that barely moved, but Volkswagen has transformed the brand with a vengeance, but so far into a cuddly family favourite. Now its new campaign by Fallon takes its last award-winning effort ‘cake’ back in 2007 and trashes [...]
Posted in Agencies, Clients, Creative, News | Tagged fallon, saatchi, Skoda, volkswagen
By David O'Reilly on July 19, 2010
One hesitates to take issue with Mark Ritson, the esteemed marketing consultant and columnist on Marketing Week but he does seem a little confused in his latest fulminations about BP. According to Ritson the recent RBS “buy” notice on BP shares is bizarre, because the brand is in “negative brand equity.” Yet he later maintains [...]
Posted in Clients, Finance, Politics | Tagged BP, Mark Ritson, marketing, Marketing Week, RBS, Skoda, Tesco
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