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By Stuart Smith on December 7, 2012
Chief executive Philip Clarke’s ruthless dispatch of his number two, Tim Mason (left), is a final reminder – if any were needed – that the past is another country, so far as Tesco is concerned. They did things differently there; they will never do them the same again. Eventually, someone had to pay the price [...]
Posted in Clients, Finance, News | Tagged corporate hubris, fresh & easy, Philip Clarke, Simon Uwins, Sir Terry Leahy, Tesco, Tim Mason, us retail
By Stephen Foster on December 5, 2012
All companies make mistakes at some point and Fresh & Easy was a massive one for Tesco. So now Tesco is to close or offload (if it’s lucky) its West Coast convenience store venture: not just putting the patient out of its misery but shooting the doctor too, long-serving Tesco marketing boss Tim Mason who [...]
Posted in Clients, Finance, News | Tagged Asda, fresh & easy, Phil Clarke, Sir Terry Leahy, Tesco, Tim Mason, walmart, west coast
By Stuart Smith on April 13, 2012
But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]
Posted in Agencies, Clients, News | Tagged 24/7 real media, Asda, big price drop, Carolyn Bradley, every klittle helps, grey, JWT, Martin wood, Morrisons, new platform, oystercatchers, Paul Weinberger, Peter Cowie, Phil Clarke, profit warning, Richard Brasher, Sainsburys, shortlist, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Suki Thompson, Tesco, the red brick road, uk business, WPP, £110m pitch
By Stephen Foster on April 11, 2012
Paul Weinberger (pictured) is chairman of Tesco agency The Red Brick Road and the creative who’s nursed Tesco along for the past 20 years, first at Lowe Howard-Spink, then Lowe & Partners and then at breakaway The Red Brick Road. When Tesco followed Sir Frank Lowe and Weinberger to start-up TRBR seven years Weinberger is [...]
Posted in Agencies, Clients, News | Tagged account review, amv/bbdo, Asda, Karen Buchanan, Lowe Howard-Spink, m&c saatchi, news corporation, oystercatchers, Paul Weinberger, Peter Cowie, Philip Clarke, publicis, ruby, Sainsburys, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Tesco, the red brick road, voadafone, WPP
By Stephen Foster on March 15, 2012
The strife at Tesco is no showing no immediate signs of ending with the news that Richard Brasher (pictured), UK CEO of Britain’s biggest retailer, is on his bike, to be replaced by PLC CEO Philip Clarke. Brasher stepped up to the top UK job when Sir Terry Leahy stepped down as PLC CEO just [...]
Posted in Clients, Finance, News | Tagged Asda, big price drop, lidl, Philip Clarke, Richard Brasher, Sainsburys, Sir Terry Leahy, Tesco, two captains, Waitrose
By Stephen Foster on February 29, 2012
David Wood, a former European marketing at Kraft and before then a Unilever marketer, has been brought back from his current job as commercial director of Tesco in Hungary to head the embattled retailer’s UK marketing. He replaces Carolyn Bradley who’s been shuffled off into a UK brand role. It’s been evident for some years [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, Asda, Carolyn Bradley, David Wood, Dotty campaign, hungary, Interpublic, John Lewis, Kraft, lowe & partners, Lowe Howard-Spink, Philip Clarke, Prunella Scales, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, the red brick road, unilever, walmart, WPP
By Stephen Foster on January 13, 2012
Tesco has been a marketing-driven company ever since Ian MacLaurin (now the Baron MacLaurin of Knebworth) took over as boss at the end of the 1970s. MacLaurin ditched the old Green Shield trading stamps and ‘pile it high, sell it cheap’ ethos along with its old ad agency Saatchi & Saatchi to move firmly upmarket [...]
Posted in Agencies, Clients, Finance, News | Tagged Carolyn Bradley, christmas sales, clubcard, Dotty campaign, every little helps, Jane Horrocks, Karen Buchanan, Lord MacLaurin, Paul Hammersley, Philip Clarke, Prunella Scales, Richard Brasher, Sainsburys, share price crash, Sir Frank Lowe, Sir Terry Leahy, Tesco, the big price drop, Waitrose
By Stephen Foster on October 6, 2011
You have to feel for Tesco CEO Phil Clarke (pictured), no sooner had he taken over from long-serving and highly successful predecessor Sir Terry Leahy, than UK retail sales fell off a cliff, hitting supermarket food sales too for the first time in decades. Tesco’s like-for-like food sales fell 0.9 per cent in the second [...]
Posted in Agencies, Clients, Finance, News | Tagged clubcard, falling food sales, fresh & easy, Lowe Howard-Spink, marks & spencer, Morrisons, Phil Clarke, recession, Royal Bank of Scotland, Sainsburys, Sir Frank Lowe, Sir Terry Leahy, Tesco, tesco bank, uk consumers, Waitrose
By Stephen Foster on April 19, 2011
UK supermarket giant Tesco has turned in another record set of figures for the year to February 26 2011 but disappointed the markets (and new CEO Philip Clarke) with a 0.7 per cent fall in UK sales over the past three months. 70 per cent of its profits growth came from its operations in continental [...]
Posted in Agencies, Clients, Finance, News | Tagged Asda, Karen Buchanan, Philip Clarke, publicis, Sir Frank Lowe, Sir Terry Leahy, Tesco, the red brick road
By Stephen Foster on March 3, 2011
Publicis London was built on two accounts, foundation French business from Renault and Asda, the giant UK supermarket chain once run by Archie Norman and Allan Leighton and now owned by Walmart. But Asda upped sticks back in 2007 for Fallon and them moved to stablemate Saatchi & Saatchi, a big surprise at the time [...]
Posted in Agencies, Clients, News | Tagged Allan Leighton, Archie Norman, Asda, fallon, Karen Buchanan, Neil Simpson, publicis, publicis groupe, Rick Bendell, saatchi & saatchi, Sir Frank Lowe, Sir Terry Leahy, the red brick road
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