Sir Martin Sorrell
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Microsoft’s bizarre decision to review ads before a new CEO comes is manna from heaven for WPP
Microsoft, one of the world’s biggest advertisers with a spend comfortably ahead of $1bn, is about to review everything, according…
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Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers
Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They…
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Agencies
Robert Jenkins: where would I work now?
Robert Jenkins is a New Zealander who has worked in Australasia, Europe, the US and Asia – mostly for big…
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Now WPP snaps up digital policeman Crystal Semantics
WPP has bought UK firm Crystal Semantics which purports to match advertising to the content of web pages, thereby reducing…
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WPP merges 24/7 into Xaxis to try to steal a march in the online media marketplace
WPP is merging its 24/7 Real Media business, which represents online publishers, with its own invention, Xaxis, which buys ad…
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New blow for Havas as Volvo switches to Grey London
It’s not been a good couple of weeks for Havas CEO David Jones with Havas in the UK losing the…
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UK agencies muddle through (and Sir Martin Sorrell earns eight times more than anyone else)
Kingston Smith has produced its annual survey of UK agencies’ financial performance (including PR agencies), which shows that the industry…
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WPP’s Sorrell forecasts an Omnicom/Publicis Groupe brain drain when merger closes
The great and good (and maybe not so good) of the technology, media and telecoms world are gathered once again…
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What’s so special about WPP media agency Maxus?
WPP’s Maxus is the go-to media agency of the moment; the fastest-growing worldwide and, in the UK, the new holder…
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