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By Stephen Foster on July 5, 2012
Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other BBH Partners. Publicis Group inherited the stake in BBH when it bought BCom3 in 2002, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, axe, bartle bogle hegarty, bbh, british airways, google, John Bartle, neogama, Nigel Bogle, publicis groupe, Sir John Hegarty
By Staff on June 27, 2012
What an agency that would have been. Here are Wieden+Kennedy co-founder Dan Wieden (left) and Bartle Bogle Hegarty’s Sir John Hegarty at Cannes describing ’30 years of Creative Chaos’ at last week’s festival. The two agencies were set up three days apart in !982, Hegarty says he first became aware of W+K in 1987 with [...]
Posted in Agencies, Clients, Creative, News | Tagged 1982, 30 years of creative chaos, bartle bogle hegarty, cannes, Dan Wieden, Sir John Hegarty, wieden+kennedy
By Staff on April 16, 2012
This is the second extract adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency). Here Paul explains how he went about choosing the right team to start successful London agency Simons Palmer Denton Clenmow and Johnson which merged with TBWA seven years later. I’ve [...]
Posted in Agencies, Clients, Creative | Tagged anomaly, Carl Johnson, Chris Palmer, day one to day 2555 (7 years in the life of an advertising agency), ggt, hhcl, Mark Denton, money, new business, Paul Simons, profile, Rupert Howell, Simon Clenmow, simons palmer denton clenmow and johnson, Sir John Hegarty, tbwa, team, two suits
By Staff on February 20, 2012
As well as Sir Martin Sorrell, Lord ‘Seb’ Coe and Sir John Hegarty but how can you compete with those three (it’s the retired Brazilian soccer star not the Portuguese Real Madrid version)? Other speakers at Cannes this summer include Crispin Porter CEO Andrew Keller, writer and director Michael Patrick King and Peter Roth of [...]
Posted in Agencies, Clients, Creative, News | Tagged Andrew Keller, Bob Dylan, cannes international festival of creativity, Dan Wieden, Lord Seb Coe, Michael Patrick King, motown, music, Peter Roth, Ronaldo, Sir John Hegarty, Sir Martin Sorrell, speakers, summer 2012, William Smokey Robinson
By Stephen Foster on November 16, 2011
Bartle Bogle Hegarty likes to talk about modern advertising as ‘Super Bowl meets social media,’ making big impact commercials that run a few times before big paid-for audiences before they reach millions more on YouTube and pick up thousands more Facebook fans. Its work for Yeo Valley, a collection of organic dairy producers in the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Adam Freeman, agency review, bartle bogle hegarty, bbh, economist, financial times, Jason Gonsalves, newspapers, north somerset, rapping farmers, rkcr/y&r, Sir John Hegarty, Sun, the churned forever, the guardian, wieden+kennedy london, yeo valley
By Stephen Foster on November 14, 2011
And when the opportunity arises you’ve got to make the best of it. Which both Nicola Mendelsohn, boss of Karmarama and president of UK agency trade body the IPA, and the sainted Sir John Hegarty (pictured) both did this morning on the BBC’s Today Programme. The opportunity arose because David Ogilvy’s seminal ‘Confessions of an [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Waldie, charles saatchi, confessions of an advertising man, David Ogilvy, ipa, John Webster, Justin Webb, karmarama, Nicola Mendelsohn, ogilvy & mather, Paul Weiland, research, Sir John Hegarty, Sir Martin Sorrell, ten rulesm direct marketer, today programme, uk agency trade body, WPP
By Paul Simons on November 1, 2011
One of the interesting consequences of the British Airways ‘To fly, to serve’ campaign is the split of opinion. Based on a random sample of people who have commented I would suggest the two camps, for and against, are based on age. The ‘against’ are broadly under 30, the ‘for’ are broadly over 30. What [...]
Posted in Agencies, Clients, Creative, News | Tagged BA, ba campaign, bartle bogle hegarty, british airways, focus groups, older passengers, planners, rockstar service, Sir John Hegarty, to fly to serve, virgin atlantic, virgin holidays
By Staff on July 26, 2011
This is an extract from Bartle Bogle Hegarty co-founder Sir John Hegarty’s much-praised recent book Hegarty on Advertising. Thanks to John and Bartle Bogle Hegarty for their permission. So how does one create that ‘great idea’ that turns the raw information into advertising that will engage and entertain as well as inform? There is a [...]
Posted in Agencies, Clients, Creative, News | Tagged aids ad, bartle bogle hegarty, bauhaus, bbh, benetton, boddingtons, Caravaggio, charles saatchi, cramer saatchi, cream of manchester, Creativity, dadaist, ddb, design, Elvis Presley, hegarty on advertising, John Hegarty, last judgement, Leonardo da vinci, Michelangelo, mona lisa, pregnant man, process, roman catholic church, saatchi & saatchi, Sir John Hegarty, sistine chapel, the supper at emmaus, tissue meetings, vw
By Stephen Foster on July 22, 2011
WPP CEO, head of the world’s biggest marcoms group, has given a fascinating interview to Brand Republic’s Arif Durrani in which he outlines the group’s strategy and what he thinks of his competitors (apparently Interpublic’s HR director, whoever that may be, devotes his life to nicking WPP staff). And all very logical it is too. [...]
Posted in Agencies, Clients, Creative, News | Tagged Andrew Robertson, Arif durrani, bbh, brand republic, charles saatchi, hegarty on advertising, Interpublic, John Wren, kevin roberts, Maurice Levy, Maurice Saatchi, nicking staff, omnicom, publicis groupe, saatchi & saatchi, Sir John Hegarty, Sir Martin Sorrell, WPP
By Paul Simons on June 16, 2011
Some time ago one of the senior suits at Chiat Day was giving a speech where he said his mantra to account management was “Find out what the client wants, then find out what they need, then get them to want what they need”. Brilliant. But easier said than done. There has been some debate [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, buying great work, Carl Johnson, chiat day, Clients, lucky the dog, moreth>n, nike, ogilvy, Paul Simons, Playstation, rsa, simons palmer, Sir John Hegarty, tissue meetings, virgin
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