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By Paul Simons on February 25, 2013
The influences that began to shape my thinking started in university days with TV programmes such as Monty Python. New ideas were slowly creeping out and the migration to advertising didn’t take long. It was a period when the creative juices were like the sap rising in spring across various pursuits such as music, photography, [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, bmp, bouncing balls, cadburys, desert island ads, fallon, gorilla, JWT, Paul Simons, simons palmer, smash martians, Sony
By Paul Simons on February 3, 2013
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]
Posted in Agencies, Analysis, Clients, News | Tagged 18 feet and rising, adam & eve, bbh, Finance, hhcl, John Lewis, levis, nationwide, new agencies, nike, pink underpants, simons palmer, start-ups, wrangler
By Stephen Foster on January 31, 2013
Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his agency Simons Palmer Denton Clemmow & Johnson (yes, there were a lot of them) would [...]
Posted in Agencies, Clients, News | Tagged agency start-ups, bartle bogle hegarty, bbh, Carl Johnson, charles saatchi, enter, hurrell & dawson, lego, Paul Simons, Robin Wight, rutherford, scott, simons palmer, tbwa, wcrs, wight collins
By Paul Simons on January 16, 2013
With all of the worrying news on the UK retail scene (Comet, Jessops, now HMV) it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy needed to turn around a business – I’ve lived through a few – but that’s [...]
Posted in Analysis, Clients, Creative, Finance, News, Research | Tagged BT, ggt, IBM, Lou Gerstner, Marc Bolland, marks & spencer, research, retail, simons palmer, Sir Ken Morrison, Voltaire
By Paul Simons on September 19, 2012
Travel broadens the mind, as they say, and I certainly benefited from this mind-developing effect after a trip that included a few days in Milan. The broadening of the mind was nothing to do with the magnificent buildings or the amazing food, it was the people. I realised Milan is packed with slim people, no [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged amv/bbdo, armando testa, food, italy, John Lewis, live well for less, obesity, retail, Sainsburys, simons palmer
By Paul Simons on August 29, 2012
My previous piece on the TBWA news of the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the managing director of Wieden+Kennedy London. Neil was one of the management team at the time of the merger between TBWA and [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam&eve, Alastair Ritchie, amv, Bill Tragos, bmp, ddb, mergers, Neil Christie, omnicom, simons palmer, takeovers, tbwa, Trevor Beattie
By Paul Simons on August 24, 2012
The news that Peter Souter (left) has been appointed to the top slot at TBWA London opens up a lesson in agency management worthy of a case study on what not to do. Not about Peter, by the way, nice bloke and I wish him every success. The real story is about the history that [...]
Posted in Agencies, Clients, Finance, News | Tagged Bill Tragos, Carl Johnson, ggt, mergers, Mike Greenlees, omnicom, Paul Simons, Peter Souter, simons palmer, tbwa
By Stephen Foster on August 17, 2012
Over the years I’ve learned how to opt out of AMV/BBDO’s never-ending soap operas for BT broadband; however cleverly they’re done the notion of otherwise fairly human people devoting family/social time to discussing broadband speeds is just a leap too far. But I don’t like Eastenders or Coronation Street either. I might make an exception [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, BT broadband ads, ggt, Paul Simons, Simon and Anna, simons palmer, soap operas
By Paul Simons on August 4, 2012
The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending on where your mind goes when you hear the phrase. It refers to the separation [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged ad agencies, de-coupling, hogarth, production, simons palmer, tagworldwide, Tesco, wieden+kennedy, WPP
By Paul Simons on August 1, 2012
The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes enormous sense as it gives Tesco the two key roles placed with people ‘fit for [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged BT, global clients, Playstation, production, simons palmer, tag, tagworldwide, tbwa, Tesco, wieden+kennedy
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