By Staff on July 10, 2012
Bartle Bogle Hegarty, which has just been wholly-acquired by former part-owner Publicis Groupe, is demonstrating its global capabilities with the launch of this new ‘Camouflage’ campaign for Coca-Cola’s Sprite. The campaign emanated in BBH Shanghai with the involvement of BBH New York and was shot in Prague in the Czech Republic, and you can get [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, coca-cola, global campaign, New York, shanghai, sprite
By Stephen Foster on March 22, 2012
The busy bees at the Wieden+Kennedy fun factory have been even busier than usual recently, launching this online film from animators Shotopop to highlight the joys awaiting lucky recruits to its Shanghai agency and quietly selling its iconic six-storey 220,000 sq.ft. Portland HQ in the city’s Pearl District to a JP Morgan company for $65m. [...]
Posted in Agencies, Creative, Finance, News | Tagged $65m sale, animated film, Dan Wieden, Dong Hao, Ian Perkins, jp morgan, portland hq, recruitment ad, Ryan Gerber, shanghai, shotopop, wieden+kennedy
By Staff on February 28, 2012
Omnicom-owned DDB is moving its chief creative officer Amir Kassaei and the network’s creative headquarters to Shanghai, a pretty emphatic underlining that China and the wider Far East region is where the money is these days. DDB CEO Chuck Brymer says: “This is one of the most significant moves we have made in the history [...]
Posted in Agencies, Clients, Creative, News | Tagged Amir Kassaei, bbdo, bud light, China, Chuck Brymer, ddb, germany, gunn report, iranian, new creative hq, omnicom, philips, shanghai, tbwa, tribal ddb
By Stuart Smith on February 20, 2012
News reaches me that Publicis Groupe has raided one of its most important marketing services outlets in China, after corrupt practices came to light. Betterway/Publicis Dialog, the outlet in question, is China’s largest field marketing network, with offices in Shanghai, Beijing, Chengdu and Guangzhou. The company is said to have raided its subsidiary last week [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged arrests, beijing, betterway/publicis dialogue, chengdu, China, china mobile, china telecom, guangzhou, Jenny Zhang, Kraft, Microsoft, publicis groupe, raids, shanghai, Stuart Smith, wrigley, York Huang
By Angie Dean on March 8, 2011
Retail sales rose by 18 per cent in China last year so therefore all Western companies need to do is open up in Shanghai, the richest bit of the vast country, and customers will automatically follow. Wrong. Mattel is closing its six-storey pink debut store in Shanghai after just two years after failing to persuade [...]
Posted in Clients, News | Tagged barbie, best buy, China, home depot, m&S, Mark Bolland, marks & spencer, mattel, shanghai
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