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Pampers profits from pooh in new Saatchi campaign

Pampers profits from pooh in new Saatchi campaign

This Saatchi & Saatchi ad for Pampers – ‘Poohface’ – is becoming something of an internet sensation, among custodians of babies we hope. There’s always something with these things – a number of YouTube commentators have remarked that the poohing ...

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Saatchi takes the Park Life approach for Wall’sie

Saatchi takes the Park Life approach for Wall’sie

This is a rather fine example of what we might call the ‘Park Life’ school of advertising, from Saatchi & Saatchi for Wall’s sausages. A weekend ‘onesie’ (all in one kit) becomes a Wall’sie and, should you be quite sad, ...

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