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By Stephen Foster on November 16, 2012
Consumer goods giant Procter & Gamble is cutting nearly 6,000 non-manufacturing jobs with ‘overlapping’ marketers set to take more than their fair share (if fair is what it is). So far roughly 1,000 marketers have been shown the door. And the company plans to batten down on agency costs too by running the same campaign [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency fees, ddb, job cuts, leo burnett, Marc Pritchard, McDonalds, procter & gamble, publicis groupe, saatchi & saatchi, wieden+kennedy
By Angie Dean on November 14, 2012
Saatchi & Saatchi has enlisted the help of Fenton, the deer-chasing dog who became a YouTube sensation (or some pooch who looks remarkably like him) for its latest effort in the blockbuster launch of Everything Everywhere’s 4G service in the UK. And the ad still works if you don’t know anything about Fenton (which I [...]
Posted in Agencies, Clients, Creative, News | Tagged 4g launch, everything everywhere, Fenton the dog, saatchi & saatchi, Youtube
By Stephen Foster on November 5, 2012
I know I’m getting old (older) but it’s a bit depressing when every bloody ad in Channel 4′s showcase Homeland is for mobile or games or both. Actually the show’s quite depressing too – are they stretching a one-trick plot way beyond its potential? Now we’ve got a sub-drama with Brody’s much put-upon daughter running [...]
Posted in Agencies, Clients, Creative | Tagged 4g broadband, a-list, celebrity, ee, Hollywood, homeland, Kevin Bacon, saatchi & saatchi
By Stephen Foster on September 27, 2012
Kraft is reported to be reviewing its Toblerone account, presumably as part of the restructuring which will see its snacks business (mainly confectionery) hived off into new company Mondelez next year. Its current agency is WPP’s Ogilvy and before that it was Y&R, also now owned by WPP. It’s fair to say that Toblerone’s advertising [...]
Posted in Agencies, Clients, Creative, News | Tagged cadbury, crispin porter, droga5, fallon, Irene Rosenfeld, Kraft, milka, mondelez, ogilvy, saatchi & saatchi, toblerone, wieden+kennedy
By Stephen Foster on September 7, 2012
Well it’s an interesting idea: DWH in Santa Monica (or is that DW+H, even they don’s seem sure) thinks its name is boring and unmemorable so it’s hired rival (sort of) crowd-sourcing agency Victors & Spoils to solicit a better one from the, er, crowd. There’s a rather rambling interview with the PSFK website here. [...]
Posted in Agencies, Creative, News | Tagged agency names, bbh, dwh, JWT, saatchi & saatchi, victors & spoils
By Stephen Foster on July 9, 2012
Kerry Foods, owner of British and Irish food brand Mattesons, Walls and Richmond, among others, certainly takes an eclectic view of life. It goes all ‘Oirish’ for fat-packed Richmond sausages but unleashes Saatchi & Saatchi London at its best on Wall’s (which won at Cannes this year) and now for Mattesons. This is a brave [...]
Posted in Agencies, Clients, Creative, News | Tagged fridge raiders, Hank Marvin, kerry foods, mattesons, richmond, saatchi & saatchi, starving, wall's
By Staff on July 5, 2012
Here’s Saatchi & Saatchi’s ‘Meet Your Creator’ light show for its 22nd New Directors’ Showcase at Cannes. Every year the agency seems to outdo its last effort and the showcase remains the highlight of each year’s festival. This one features 16 ‘quadrotors’ by KMel Robotics dancing to music by Oneohtrix Point Never (aka Daniel Lopatin). [...]
Posted in Agencies, Creative, News | Tagged 22nd new directors' showcase, cannes, saatchi & saatchi, Youtube
By Stephen Foster on June 23, 2012
Once upon a time ads had jingles then a few Brits, John Hegarty at BBH with ‘Heard it through the Grapevine’ for Levi’s being the most notable example, thought that was a bit old-fashioned and began choosing already out there music to give their ads more resonance. Earlier in the week we noted that Chipotle, [...]
Posted in Agencies, Clients, Creative, News | Tagged back to the start, bbh, betc 'the bear', branded entertainment grand prix, canal plus, chipotle, coldplay, creative artists agency, fast food chain, film grand prix, saatchi & saatchi, sustainable farming, the guardian, the scientist, three little pigs, Willie Nelson
By Becky Wilkie on June 22, 2012
The 22nd Saatchi & Saatchi New Directors’ Showcase took place on Thursday morning, with this year’s ‘Meet Your Creator’ theme striking a particular chord, in literal terms with a spectacular musical intro, complete with flying computer-controlled choreographed Quadrotors. But also as brands and agencies are, more than ever, looking to meet and encourage a new [...]
Posted in Agencies, Clients, Creative | Tagged Andrew Thomas Huang, cannes, cinema, new directors' showcase, new talent, orange, saatchi & saatchi
By Staff on June 21, 2012
Now 22 years old, the Saatchi & Saatchi New Directors’ Showcase remains one of the highlights of the Cannes International Festival of creativity, unveiled today. The theme for this year’s presentation is ‘Meet Your Creator.’ To find the featured directors, Saatchi & Saatchi invited submissions from directors across the globe, utilising its network of 140 [...]
Posted in Agencies, Creative, News | Tagged cannes, new directors' showcase, saatchi & saatchi
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