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By Staff on December 28, 2011
It’s been a vintage year for car ads and this one from Bartle Bogle Hegarty for Audi’s new(ish) A6 Avant is one of them, a cheery effort that combines Johan Strauss’s ‘Open road, open sky’ from 1885 with a typically metallic hard edge, but this time in the winning form of a hummingbird. Audi carpet-bombed [...]
Posted in Agencies, Clients, Creative, News | Tagged audi a6 avant, bartle bogle hegarty, best ads of 2011, estate car, Johann Strauss, open road open sky, rugby world cup
By Stephen Foster on November 14, 2011
First the good news: ITV is slightly ahead of last year’s (good numbers) thanks to ads in programmes like X Factor and Downton Abbey and the strong autumn performance of the Rugby World Cup (which only happens every four years of course). And the UK’s biggest free-to-air broadcaster is being run like a proper company [...]
Posted in Media, News | Tagged Adam Crozier, digital sales, downton abbey, facebook, friends reunited, Fru Hazlitt, google, itv, itv.com, myspace, profits, rugby world cup, Simon Daglish, X-Factor, yahoo
By Stephen Foster on October 17, 2011
World rugby’s governing body the International Rugby board rules with an iron hand, far more so than football bodies FIFA and UEFA, but the success of the Rugby World Cup (in TV viewing terms if not necessarily the quality of the rugby) is brewing up a big row with New Zealand’s All Blacks, the hosts [...]
Posted in Clients, Finance, News | Tagged all blacks, brand finance, england, fifa, international rugby board, irb, kiwis, manchester united, new zealand, new zealand rugby union, professionalism, rugby world cup, sponsor row, tv viewing, uefa
By Stephen Foster on October 16, 2011
The Rugby World Cup is highlighting some terrific commercials including this one for Volkswagen from DDB London. Among other things it shows the power of music, in this case a version of the Beach Boys’ seminal ‘Wouldn’t it be nice’ from 1966 by Italian musician Tiziano Lamberti. ‘WIBN’ is arguably the high point of ‘innocent’ [...]
Posted in Agencies, Clients, Creative, News | Tagged Alian Rolland, Argos, beach boys, ddb london, drugs and sex, france, irb, music, new zealand, ref.wales, rugby world cup, Sam Warburton, Tiziano Lamberti, universal music, volkswagen, vw, world class ads, wouldn't it be nice, Youtube
By Staff on October 13, 2011
Most of New Zealand is currently glued to its TV set as the All Blacks rugby team tries to win the Rugby World Cup for the first time since the inaugural competition in 1987. So it’s pretty good timing from Toyota to launch its new Hilux truck with the ‘tougher than you can imagine’ theme. [...]
Posted in Agencies, Clients, Creative, News | Tagged all blacks, armoured wild boar, hilux launch, new zealand, rugby world cup, saatchi & saatchi, toyotoa, truck
By Stephen Foster on October 5, 2011
What a shame Bacardi-Martini didn’t bring back this William Lawson’s ad from 2000 for this year’s Rugby World Cup. Confronting those haka-mad Kiwis with some vintage Braveheart would have been just the ticket. Even better if Scotland had qualified for a quarter final against New Zealand (as they should have). Apropos website howlers (see Mail [...]
Posted in Clients, Creative, Media, News | Tagged 40, braveheart, england debut, haka, kiwis, lions, new zealand, Paul Ackford, rugby world cup, rugby world cup final 1991, sunday telegraph, Telegraph, william lawson's ad 2000
By Stephen Foster on October 3, 2011
PR firm Juniper Sport, which handles PR business and some sponsorship matters for the Rugby Football Union and Zara Phillips (new wife of England rugby player Mike Tindall) among others, must have been rubbing its collective hands in anticipation when the Rugby World Cup began in New Zealand. There was the England rugby team, Six [...]
Posted in Media, News, PR | Tagged dwarf throwing, england rugby team, farrers, Juniper Sport, mail on sunday, Mike Tindall, mystery blonde, pr firm, queen's lawyers, queenstown bar, rugby world cup, The Queen, Zara Phillips
By Staff on September 22, 2011
This is from Lynx Australia (there’s another one from Lynx New Zealand showing the All Blacks winning). Actually it’s quite a good explanation of the often baffling rules of rugby, timed to coincide with the Rugby World Cup. And it’s good to see that the girls (however appealingly sweaty they become through their slowmo exertions) [...]
Posted in Clients, Creative, News | Tagged appealingly sweaty, female rugby players, lynx, lynx autralia, lynx new zealand, rugby world cup, rules of the game, scrum half, video
By Stephen Foster on September 20, 2011
Carling has had its famous campaigns in the past – most notably ‘I bet he drinks Carling Black Label’ from WCRS – but a common feature has been its positioning as a cheap guzzle for the lads. But owner Molson Coors recently switched the business from Beattie McGuinness Bungay (who had essayed a spin on [...]
Posted in Agencies, Clients, Creative, News | Tagged Alice Gold, beattie mcguinness bungay, Bill Fury, carling, carling black label, chime, guinness, journey to refreshment, lads ads, meerkats, molson coors, rugby world cup, vccp, Walter Stern, wcrs, wondrous place
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