By Stephen Foster on May 23, 2013
Before Steve Sharp (left) joined Marks & Spencer as marketing director in 2004 – as part of Stuart Rose’s management team hired to fend off a takeover bid from Philip Green – M&S barely used to advertise. It had hired, I seem to recall, the Davidson Pearce agency (subsequently absorbed into BMP) as its agency [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged a&e/ddb, amv/bbdo, bbh, James Murphy, John Lewis, m&S, Marc Bolland, marks & spencer, Philip Green, rkcr/y&r, Steve Sharp, Stuart Rose, Twiggy
By Stephen Foster on May 2, 2013
RKCR/Y&R in London has hired Mick Mahoney from Havas Worldwide (formerly Euro RSCG) as its new executive creative director. Mahoney (pictured centre) replaces Toby Talbot who left to return to New Zealand. Mahoney is an industry veteran, having worked at CDP, Lowe Howard-Spink (where he won a Grand Prix for Stella Artois), Simons Palmer and [...]
Posted in Agencies, Clients, Creative, News | Tagged Euro RSCG, executive creative director, havas worldwide, Mark Roalfe, Mick Mahoney, rkcr/y&r, WPP
By Stephen Foster on March 22, 2013
Marcoms giant WPP has four big (or supposedly big) creative agencies in London – JWT, RKCR/Y&R, Grey and Ogilvy – and 49 per cent of the relatively new CHI. But, rather strangely, according to Campaign/Nielsen figures for 2012, JWT, Grey and Ogilvy are languishing in the lower reaches of the top 20 agencies by billings [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged adam&eve/ddb, billings table, Cheryl Giovannoni, grey, JWT, landor, London, ogilvy, omicom, rkcr/y&r, Sir Martin Sorrell, WPP
By Stephen Foster on March 15, 2013
A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film to celebrate the BBC’s 90th birthday, featuring some of its greatest hits. Oddly, there’s no Jimmy Savile. But I can’t really see why someone at the Beeb couldn’t have done this. The corporation is full [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged bbc 90th birthday, coke zero, David Cameron, droga5, government procurement service, ipa, karmarama, leveson inquiry, Nicola Medelsohn, rkcr/y&r
By Staff on March 14, 2013
Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be the reason why you sponsor Formula One). There are various estimates of the cost of [...]
Posted in Agencies, Clients, Creative, Finance, News, PR | Tagged brand campaign, fi, formula one, Lewis Hamilton, mclaren, o2, rkcr/y&r, sponsorship, three, Vodafone
By Stephen Foster on February 8, 2013
Do you remember those celebrated Marks & Spencer ‘food porn’ ads from RKCR/Y&R, salivating shots, smoochy music and a seductive voiceover for M&S’s aspirational ready-prepared meals? Some might even say they summed up the Tony Blair years – all lace curtains and no Sunday dinner perhaps. Here’s one: London agency of the moment Wieden+Kennedy is [...]
Posted in Agencies, Clients, Creative, News | Tagged arla foods, cravendale, food porn, lurpak, marks & spncer, rkcr/y&r, Rutger Hauer, Vince Squibb, wieden+kennedy london, £10m campaign
By Paul Simons on January 9, 2013
Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for Upper Class back in the ‘90’s when the mountain to climb was persuading BA business [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged advertising, american airlines, Bill Bernbach, Craig Keeger, rkcr/y&r, Sir Richard Branson, Steve Ridgway, virgin atlantic
By Stephen Foster on January 7, 2013
Damn it all, it’s British – why do you need to go to Italy to launch the new Range Rover? Actually it’s Indian, Tata Motors owns Jaguar Land Rover, and they’re making a markedly better job of it than either the Brits or the Americans at Ford did. But it’s still made in the UK. [...]
Posted in Agencies, Clients, Creative, News | Tagged jaguar land rover, Matt Monro, michael caine, range rover, rkcr/y&r, tata motors, the italian job, tv ad
By Stephen Foster on November 21, 2012
Digital tyranny continues apace in the UK with the Government planning to turn off the FM frequency ‘sometime’ in the next couple of years. The trouble is that most people seem not to want it to – digital radio sets still have only about 30 per cent penetration. So the BBC has hired RKCR/Y&R to [...]
Posted in Agencies, Clients, Creative, Media, Politics | Tagged d love, digital radio campaign, puppet, rkcr/y&r, switchover
By Staff on November 12, 2012
We’ve remarked here before how much better Vodafone Ireland’s advertising has been than that for big brother Vodafone UK and Ireland agency Grey London (is this getting confusing?) has produced another nice piece of work; this time some Bambi-style animation plugging Vodafone products as Christmas gifts. Vodafone UK appointed RKCR/Y&R to handle its account following [...]
Posted in Agencies, Clients, Creative, News | Tagged grey london, ireland, rkcr/y&r, Vodafone, yoda
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