research
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Advertisers
New online research claims a third of ads are going to porn sites and other undesirables
New research commissioned by online content verification company Project Sunblock shows that more than a third of UK brands don’t…
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Advertisers
Paul Simons: why Jaguar’s marketing could benefit from the ‘Born to be wild’ treatment
Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy…
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Agencies
Lowe Roche unveils adland’s bad habits
This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its…
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Advertisers
Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from…
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Advertisers
Giles Keeble: unravelling the mystery of Guinness
Is ‘Made of More’ bollox? I may be slow but when the cloud was floating over NY I didn’t get…
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Advertisers
US, France and UK lead real time bidding online media revolution according to new research
Online advertising is still growing rapdily around the world according to research conducted by Econsultancy on behalf of The Rubicon…
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Advertisers
Nir Wegrzyn of BrandOpus: why the client search for creative perfection leads to a state of paranoia
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years…
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Advertisers
Advertising takes one of its periodic trips into the spotlight – but does it really matter that much?
With a new series of Mad Men on our screens and the death of Margaret Thatcher (indelibly attached to the…
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