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By Paul Simons on March 6, 2013
WPP recently made a brief announcement about the merging of two of their ‘production’ businesses, Hogarth and Deliver. It’s not clear from WPP’s website yet if this will become one brand under the Deliver name which was reported, but it is early days. The merger on the face of it appears to make a lot [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News | Tagged deliver, hogarth, Paul Simons, production, production departments, Sir Martin Sorrell, tag, traditional agencies, williams lea, WPP
By Paul Simons on October 10, 2012
Despite the advertising industry being highly creative it is also very conservative. The cause is the role ad agencies play – service providers to clients – hence they tend to be behind the curve on developments within the client community who, in turn, tend to behind the curve on macro developments in technology, society, economics, [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media | Tagged 18 feet & rising, Creative, hogarth, Media, production, tag, Zone
By Paul Simons on August 4, 2012
The news about Tesco’s appointment of production company TagWorldwide alongside agency Wieden+Kennedy seems to have opened a window on a quiet revolution taking place behind the scenes in adland. The buzz phrase is ‘de-coupling’, which sounds a bit suspect, depending on where your mind goes when you hear the phrase. It refers to the separation [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged ad agencies, de-coupling, hogarth, production, simons palmer, tagworldwide, Tesco, wieden+kennedy, WPP
By Paul Simons on August 1, 2012
The new model Tesco has chosen for its £110m advertising account has provoked a great deal of interest; not least due to it being made public which really is new news. The combo of Wieden & Kennedy and TagWorldwide makes enormous sense as it gives Tesco the two key roles placed with people ‘fit for [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged BT, global clients, Playstation, production, simons palmer, tag, tagworldwide, tbwa, Tesco, wieden+kennedy
By Paul Simons on February 11, 2011
I’ve been reviewing agency websites (and hence propositions) and what began to become a repetitive theme was the notion of integration. It cropped up on the majority of sites I’ve reviewed so far. What struck me was a muddying of the water in relation to what a number of agencies actually practice. The slide from [...]
Posted in Agencies, Clients, Creative, News | Tagged agency websites, Bill Bernbach, integrated agencies, Paul Simons, production
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