Here at MAA we value independent agencies like London’s newest newbie Hello People and the likes of Wieden+Kennedy and Droga5. But, in an advertising world dominated by the big marcoms companies and, increasingly private equity investors, selling out is always an option. Over the past 20 years or so Results International has handled the sale [...]
Media takeovers are all the rage at the moment – the latest being Liberty Global’s $20bn deal for Virgin Media – and the boys in dark glasses who still inhabit the undergrowth of the City of London financial district are busy speculating that someone or other is intent on taking out ITV, the UK’s biggest [...]
UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help and services. Working with Mother is another important step towards this transformation. Our aim in [...]
Aegis CEO Jerry Buhlmann (left) had an interview in the Sunday Times Business News today (there’s no point in providing a link as the Times paywall is a drawbridge) saying, inter alia, that there was no conflct between his giant media buying contract with General Motors and Dentsu’s Toyota, that key shareholder Vincent Bollore was [...]
Here’s a very nice ad for Getty Images from Brazil’s AlmapBBDO. I usually steer clear of Getty Images because if you use so much as one of their pictures in an internal email you get a polite young person on the phone saying ‘that’ll be four hundred quid.’ This very nice ad, called “From Love [...]
Out of home giant Clear Channel; Outdoor is the subject of unwanted attention on Wall Street as suspicions mount about higher than usual levels of trading in its stock as it prepared a private offering of $1.25bn in so-called ‘senior notes’ carrying a special dividend of about $3.50 a share. This was on February 27. [...]
The six private equity owners of market research giant Nielsen are planning an IPO (initial public offer) of the firm they bought a couple of years ago for $10bn for between $17bn and $21bn. This is a mightily optimistic bet on profits recovery in the marketing sector and implies profits for Nielsen of around $1.6bn [...]
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