Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy is cheaper at Sainsbury’s, Asda or Morrisons. This has put the wind up some retail [...]
New(ish) Tesco CEO Phil Clarke is wasting no time in applying his boot to the ample rear of complacent old Tesco and the hitherto struggling retailer’s marketing seems to be increasingly his focus. Last year he moved the ad account from The Red Brick Road (virtually its in-house agency) to Wieden+Kennedy and he’s also shaken [...]
All companies make mistakes at some point and Fresh & Easy was a massive one for Tesco. So now Tesco is to close or offload (if it’s lucky) its West Coast convenience store venture: not just putting the patient out of its misery but shooting the doctor too, long-serving Tesco marketing boss Tim Mason who [...]
Well there’s probably a bit more to it than this but Wieden+Kennedy London boss Neil Christie took the trouble of posting this Thunderbirds-themed mini-mini opus on YouTube on behalf of his new £110m client Tesco. It also ran in Homeland on Channel 4 with some other tune I’ve forgotten but which will probably figure in [...]
My spies tell me that The Red Brick Road, the agency that resigned £110m Tesco, has been asked to continue on the account to Christmas instead of the original termination date of October. What this says about the whole pitch process, including the decision to review the account in the first place, I know not. [...]
The crew at Adam & Eve have a lot of answer for: their emotive epics for John Lewis have sparked a wave of imitators, like this commercial for new-style legal firm Quality Solicitors. Quality Solicitors is a network of 350 or so UK legal firms, designed to bring demystified legal service to the high street [...]
Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its ‘all things to all shoppers’ strategy [...]
But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]
You have to feel for Tesco CEO Phil Clarke (pictured), no sooner had he taken over from long-serving and highly successful predecessor Sir Terry Leahy, than UK retail sales fell off a cliff, hitting supermarket food sales too for the first time in decades. Tesco’s like-for-like food sales fell 0.9 per cent in the second [...]
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