By Angie Dean on October 15, 2012
The Foundry is Leo Burnett London’s agency-within-an-agency that employs the company’s bright young sparks on real clients – including P&G (gulp). But it seems to work and, so far, none of its clients seem to have departed. Is it possible that they prefer working with the young shavers rather than more experienced hands? Anyway it’s [...]
Posted in Agencies, News, PR | Tagged leo burnett, P&G, recruitment, the foundry
By Stephen Foster on September 18, 2012
Procter & Gamble is reviewing its massive Gillette shaving business currently at BBDO. Omnicom-owned BBDO is going to defend the account and will face competition from roster agency groups Publicis, WPP (mainly a Unilever agency so this will be interesting) and current flavour of the moment in Cincinnati, Wieden+Kennedy. Gillette spends about $300m annually at [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, bbdo, fusion, Gillette, Marc Pritchard, P&G, procter & gamble, publicis, wieden+kennedy, WPP
By Stephen Foster on July 16, 2012
Procter & Gamble’s strategy of raising prices to restore its margins (which have slipped from nearly 20 per cent to about 16.5 per cent) seems to have backfired as one shareholder after another demands that it cuts costs (chiefly its ‘fat’ middle management) so it can restore growth through lower costs. Another cost that looks [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Bob McDonald, flagging brands, P&G, Peter Golder, procter & gamble, publicis groupe, rebel shareholders
By Angie Dean on July 13, 2012
Getting your money back from the London Olympics is a poser for all the sponsors (BMW has said it probably won’t repeat its £300m investment at the next Games in Brazil) but Procter & Gamble seems to be scoring with its ‘Moms’ campaign from Wieden+Kennedy Portland. This one, ‘To their moms they’ll always be kids,’ [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, london olympics, moms campaign, P&G, procter & gamble, wieden+kennedy portland, Youtube
By Stephen Foster on July 13, 2012
The mighty Procter & Gamble, the world’s biggest consumer goods company, has lost something of its lustre recently, even CEO Bob McDonald, admitting that the company has made errors. He recently cut its earnings and revenue forecasts and promised to slow expansion into new markets. Now US ‘activist’ investor Bill Ackman of the $11bn Pershing [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged activist investor, ad budget, Ali Dibadj, Bill Ackman, break-up, crest, Gillette, olay, P&G, procter & gamble, publicis groupe
By Stephen Foster on April 23, 2012
Well it’s hardly likely to shift that many Procter & Gamble products, although the brands come flying in almost as an afterthought near the end. But P&G has paid up to be one of the main Olympics sponsors along with the likes of Coca-Cola, McDonald’s and Samsung, for the next ten years so obviously it [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged brand owners, coca-cola, happiness, london 2012, McDonalds, olympics sponsor, P&G, procter & gamble, proud sponsor of mums, samsung, wieden+kennedy
By Angie Dean on February 6, 2012
On the face of it it’s a client’s dream, buy one TV ad and squeeze in two as in this duo from Procter & Gamble and Wieden+Kennedy Portland. Other advertisers have fallen for the lure before of course, most notably car companies who can’t resist selling the range as opposed to one model. General Motors’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bounce dryer bars, buy one get one free, commercials, general motors, Joel Ewanick, old spice body spray, P&G, procter & gamble, wieden+kennedy portland
By Angie Dean on October 18, 2011
Maybe a bit harsh (diaper ads really only do it for you if you’re in the market) but readers of consumer blog The Consumerist have voted this Saatchi & Saatchi New York ad for Procter & Gamble’s Luvs the ‘worst ad in America,’ winning a resounding 32 per cent of the 115,000 vote. After all [...]
Posted in Agencies, Clients, Creative, News | Tagged 000 votes, 115000 votes, luvs diapers, P&G, procter & gamble, saatchi & saatchi new york, the consumerist blog, worst ad in america
By Staff on October 7, 2011
No idea who did this back in the 1960s but it’s not that bad, and the lady presenter is quite sexy despite the overbearing wholesomeness. Apparently one of the troubles with advertising Ivory, apart from the fact that it’s a key part of Procter & Gamble’s DNA, although not very successful, is that the company [...]
Posted in Agencies, Clients, Creative, News | Tagged ivory soap, new campaign.1960s ad, P&G, procter & gamble, pure soap, wieden+kennedy
By Stephen Foster on September 26, 2011
Procter & Gamble is the world’s biggest consumer goods company but its focus has always been firmly centred on the US, symbolised by its monolithic HQ in Cincinnati. Now though CEO Bob McDonald says the company is swtching its focus – gradually -to the wider world, trying to boost its 33 per cent of sales [...]
Posted in Clients, Finance, News | Tagged Bob McDonald, cincinatti, colgate-palmolive, crest, emerging markets, gillette fusion, management cuts, new factories, P&G, Pantene, procter & gamble, Reckitt-Benckiser, unilever, us
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