By Stephen Foster on January 16, 2013
China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything including its own media channels, hasn’t worked very well anywhere else; other countries like to [...]
Posted in Agencies, Analysis, Clients, News | Tagged adidas, aegis, China, ddb, dentsu, grey, japan, Kitty Bu, mcgarrybowen, pfizer, reebok, thoughtful china, Tim Andree
By Stephen Foster on October 19, 2012
Giant global bank HSBC has announced it’s reviewing its global ad account worth about $1bn at WPP’s JWT and media buyer GroupM while pharma giant Pfizer has said it’s dumping Interpublic and concentrating its work into WPP, Omnicom and Publicis Groupe. But that’s what big clients do. The HSBC deal with WPP came via Peter [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged hsbc, Interpublic, JWT, Lowe, mccann, Peter Stringham, pfizer, procurement, WPP
By Stephen Foster on October 12, 2012
Earlier this week we had Alex Bogusky’s anti-sugar diatribe for the CSPI and now indie film maker Ariel Broggi is gaining some traction with this online film claiming that US children now are dying at a younger age than their parents because of sugar-induced obesity, diabetes etc. Which is pretty shocking, even if you’re free [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alex Bogusky, Ariel Broggi, coca-cola, gsk, Jonathan Mildenhall, PepsiCo, pfizer, sugar
By Stephen Foster on March 26, 2012
it was only a matter of time before Miles Nadals’ ambitious marcoms group MDC Partners tackled the world of media planning and buying in a serious way and it has taken the plunge by buying a majority stake in US media independentTarget Cast, managed by founders Steve Farella and Audrey Siegel. TargetCast claims billings of [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged 72andsunny, anomaly, Audrey Siegel, crispin porter, expedia, group, mdc partners, Miles Nadal, pfizer, publicis groupe, Steve Farella, targetcast, us media independent, vivaki, WPP
By Stuart Smith on November 4, 2011
Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously named after a colourful, nippy and spectacularly poisonous Latin American amphibian – was founded in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged amsterdam, BlackBerry, brazil, digital, heineken, morgan stanley, movement marketing, Neil Smelser, New York, pampers, pfizer, procter & gamble, publicis groupe, sao paulo, Scott Goodson, search for buyer, sociologist, strawberryfrog, Stuart Smith
By Stephen Foster on September 1, 2011
Many analysts still expect Havas, the French-based marcoms group controlled by Vincent Bollore and headed by CEO David Jones, to bid for media buyer Aegis now that Aegis has sold its research arm Synovate to Ipsos for £530m. But Jones has just announced Havas’ half-year figures and it’s pretty obvious that his company, which owns [...]
Posted in Agencies, Clients, Finance, News | Tagged advertising, aegis, arnold worldwide, david jones, Dell, Euro RSCG, group bollore, havas, ipsos, merger, mpg, omnicom, pfizer, reckitt benkiser, synovate, takeover, Vincent Bollore, WPP
By Staff on May 17, 2011
Publicis Groupe is making its third big bet on digital in five years by agreeing to pay $575m for Princeton-based US digital outfit Rosetta Marketing Group. Rosetta, founded in 1998, provides personality-based marketing services (analyzing the different brand choices consumers make across a wide spectrum of marketing channels) and offers direct marketing, telemarketing, sales training [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Chris Kue, digitas, Maurice Levy, omnicom, pfizer, princeton, procter & gamble, publicis groupe, razorfish, rosetta marketing group, WPP
By Stephen Foster on April 27, 2011
French-owned marcoms company Havas, now headed by new CEO David Jones, has posted decent first quarter figures with revenue up 9.7 per cent from €329m to €361m and claimed organic growth of 6.8 per cent. The comparative growth rates for its bigger French rival Publicis Groupe are 10.7 per cent and 6.5 per cent organic [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged arena media, arnold, david jones, Dell, durex, havas, Interpublic, mpg, omnicom, pfizer, publicis groupe, Reckitt-Benckiser, Vincent Bollore, WPP
By Stephen Foster on April 22, 2011
The new company Ogilvy Digital Health seems to be a combo of two existing Ogilvy & Mather operations, Ogilvy Healthworld UK and Ogilvy Action. Opinions vary as to whether or not this is just tidying up the furniture or the launch of a new big drive by WPP’s Ogilvy & Mather into the healthcare market. [...]
Posted in Agencies, Clients, News | Tagged bayer, francois sarkozy, gsk, healthcare marketing, ogilvy commonhealth, ogilvy digital health, pfizer, publicis groupe, Sir Martin Sorrell, WPP
By Staff on January 20, 2011
Troubles over money that is as a new lower fees regime in the relationship between Interpublic’s Initiative Media and giant US retailer Home Depot seems to have led to the abrupt switch of its media account to currently all-conquering Carat. This is Steve McLellan’s report in Adweek. The Home Depot has shifted the bulk of [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged beiersdorf, carat, Corey Mitchell, home depot, initiative media, Interpublic, mrm new york, nsa, octagon, pfizer, red bull, relativity media
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