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By Stephen Foster on January 24, 2013
Sometimes people move from one agency to another just because they do; in other cases it might mean a bit more. Two such surfaced in Campaign this week; Brian Cooper (left) is joining Ogilvy in London as ECD to work mainly on Philips while Paul Hammersley, formerly of The Red Brick Road, is going to [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, Brian Cooper, cossette, dare, mcbd, moves, ogilvy, Paul Hammersley, Tesco, the red brick road
By Stephen Foster on June 2, 2012
My spies tell me that The Red Brick Road, the agency that resigned £110m Tesco, has been asked to continue on the account to Christmas instead of the original termination date of October. What this says about the whole pitch process, including the decision to review the account in the first place, I know not. [...]
Posted in Agencies, Clients, Creative, News | Tagged Paul Hammersley, Paul Weinberger, Phil Clarke, queen's diamond jubilee, redundancies, Tesco, the red brick road, £110m pitch
By Staff on May 7, 2012
Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many people’s favourite Publicis seems to have been ruled out because sister agency Saatchi & Saatchi handles Asda (a long-time Publicis [...]
Posted in Agencies, Clients, News | Tagged Asda, dixons, Dudley Moore, Frank Lowe, JWT, Lowe Howard-Spink, m&s saatchi, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, saatchi & saatchi, sapientnitro, Tesco, the red brick road, vccp, wcrs
By Stephen Foster on April 27, 2012
The Red Brick Road, Tesco’s UK agency for seven years, has accepted the inevitable and resigned the £110m account, all of it, it seems, including Tesco Bank, Tesco.com and trade marketing which is was supposed to be keeping. Which raises two questions: is there a future for TRBR? And where else can Tesco go other [...]
Posted in Agencies, Clients, News | Tagged adam & eve, CHI, David Hackworthy, ddb, John Lewis, JWT, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, Rick Bendel, rkcr/y&r, Sir Martin Sorrell, Tesco, the red brick road, trbr, walmart, £110m account
By Stephen Foster on April 19, 2012
Paul Weinberger, the creative who’s been key to the Tesco account at Lowe & Partners and now the The Red Brick Road, is leaving the agency. Intriguingly, though, he hasn’t said what he’s going to be doing. Weinberger, who’s also chairman of TRBR, says: “I’ve enjoyed a wonderfully collaborative relationship with Tesco over the last [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged lowe & partners, magners, Paul Hammersley, Paul Weinberger, Sir Frank Lowe, Sir Martin Sorrell, Tesco, the red brick road, thinkbox, WPP, £110m account
By Stephen Foster on January 13, 2012
Tesco has been a marketing-driven company ever since Ian MacLaurin (now the Baron MacLaurin of Knebworth) took over as boss at the end of the 1970s. MacLaurin ditched the old Green Shield trading stamps and ‘pile it high, sell it cheap’ ethos along with its old ad agency Saatchi & Saatchi to move firmly upmarket [...]
Posted in Agencies, Clients, Finance, News | Tagged Carolyn Bradley, christmas sales, clubcard, Dotty campaign, every little helps, Jane Horrocks, Karen Buchanan, Lord MacLaurin, Paul Hammersley, Philip Clarke, Prunella Scales, Richard Brasher, Sainsburys, share price crash, Sir Frank Lowe, Sir Terry Leahy, Tesco, the big price drop, Waitrose
By Stephen Foster on February 1, 2011
You have to say it’s all a bit peculiar, Campaign ran a story yesterday that The Red Brick Road, the agency Sir Frank Lowe set up when he finally fell out with Interpublic and took the £40m Tesco account away from Lowe & Partners, is merging with its digital sister agency Ruby and looking for [...]
Posted in Agencies, Clients, Creative, News | Tagged David Miller, heineken, Interpublic, itv, lowe & partners, Lowe Howard-Spink, Paul Hammersley, Philip Clarke, ruby, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Tesco, the red brick road, thinkbox
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