Paul Domenet
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Advertisers
Paul Domenet: is car giant Toyota right to drop its wordmark in Europe?
Toyota made headlines by announcing it would dispense with its brand name in Europe and henceforth rely on its logo…
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Advertisers
Paul Domenet: why charity ads need to clean up their act
“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me…
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News
Paul Domenet of Free The Birds: why storytelling has a bigger role than ever in advertising
Stories have been shared and enjoyed in theatres, museums and schools around the country this week for National Storytelling Week.…
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