By Stephen Foster on May 21, 2013
I’m struggling a bit with this one – it seems to be a charity initiative by snacks giant Mondelez supporting children in hospital, called ‘Hello Joy.’ The big day was last week although presumably the effort continues. It seems to involve quite expensive T-shirts. But the ad from indie Paris agency Buzzman, featuring all sorts [...]
Posted in Agencies, Clients, Creative, News | Tagged buzzman, charity, hello joy, mondelez, paris, t-shirts
By Staff on November 29, 2012
BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand. BETC’s new London outpost, headed by CEO Matthew Charlton and ECD Neil Dawson has a key role to play in the process and the agency has just hired four [...]
Posted in Agencies, Clients, Creative, News | Tagged betc, cow & gate, jonathan Davis, London, Matthew Charlton, Neil Dawson, paris, samsung, seductive motion
By Stephen Foster on April 20, 2012
Fresh from blitzing Rouen for Tic Tac, Ogilvy Paris has now unleashed its particular brand of anarchy on Paris with this ‘Parisian Pinball Park’ film rewarding the worst car parker in Paris with a gleaming new Ford Focus, which parks itself. Your correspondent has always been a bit sceptical about this crowd-sourcing/flash mob business (where [...]
Posted in Agencies, Clients, Creative, News | Tagged bois de boulogne, car parking, crowd-sourcing, flash mob, ford focus, gorillas, ogilvy paris, paris, parisian pinball park, rouen, tic tac
By Staff on March 12, 2012
It seems entirely appropriate that Fred & Farid, the indie Paris agency 30 per cent owned by Havas chairman Vincent Bollore, is planning to set up shop in Shanghai in a former opium warehouse. It’s also not really a surprise that the enfants terrible are making a big song and dance now about something that [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, China, eddi&son, Farid Mokart, Feng Huang, fred & farid, Fred Raillard, furious monkeys, Gregoire Chalopin, havas, hello sunshine, kronenbourg, marcel, Marcel Bleustein-Blanchet, Maurice Levy, paris, publicis groupe, shnghai office, Vincent Bollore, Weight Watchers
By Stephen Foster on February 15, 2012
Paris agency TBWA/365 has won venerable fashion and fragrance house Nina Ricci’s global digital account (which these days seems to mean most of the budget). Nina Ricci was founded in 1932 by Maria “Nina” Ricci and is now owned by Spanish company Puig. It has failed to shine in recent years by the standards of [...]
Posted in Agencies, Clients, Creative, News | Tagged digital agency, Florrie, global digital account, l'elixir nina, Nina Ricci, paris, tbwa/365
By Stephen Foster on January 23, 2012
Which is fairly remarkable for a business that once had the Duchess of York as an ambassador but Havas-backed Paris agency Fred & Farid is always full of surprises. Some people are already tipping this as one to bother the Cannes jurors this year. F&F is hedging its bets with some striking print work too. [...]
Posted in Agencies, Clients, Creative, News | Tagged cannes, Duchess of York, Feng Huang, fred & farid, havas, paris, Pierre Joufray, print, Rankin, tv, Weight Watchers
By Staff on January 13, 2012
French fashion chain Etam decided to liven things up a bit in Paris by having three of its models disrobe in the posh Musee D’Orsay before making their inimically girlie escape. The museum authorities weren’t amused (filming isn’t allowed without permission) although visitors to the museum don’t seem too traumatised in the above clip. Etam [...]
Posted in Clients, News, PR | Tagged etam, french fashion chain, guerilla marketing, musee d'orsay, paris, stripping models, uk pullout
By Stephen Foster on October 19, 2011
Well here it is, BETC Paris’ ‘Bear’ ad for French broadcaster Canal+. This has got the creative community all-a-Twitter, but is it any good? Strict types in Cincinnati (Procter & Gamble HQ) and other unforgiving places where they nurture their ad budgets (billions admittedly) might argue that any ad that seeks to make a point [...]
Posted in Agencies, Clients, Creative, News | Tagged agency network, bear, betc, canal+, david jones, france, Guy Hayward, havas, jwt london, paris
By Angie Dean on May 3, 2011
Well subtle it ain’t but Schweppes has signed up Uma Thurman to plug its new range of flavoured drinks in Europe and Paris agency Fred & Farid has chosen fashion photographer David LaChapelle to shoot its own version of Sunset Boulevard featuring vamp Thurman and an ingenue journalist. Will it be shown in the States, [...]
Posted in Agencies, Clients, Creative, News | Tagged David LaChapelle, europe, flavoured drinks, fred & farid, paris, schweppes, sunset boulevard, Uma Thurman
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