By Stephen Foster on April 17, 2012
That’s the implication of a dispute going on in New York where the city’s $118bn public pension funds have asked the investment banks and ad agency groups they invest in to disclose information about the racial and social gender of their employees. So far financial giants Goldman Sachs and Met Life have acceded but Omnicom, [...]
Posted in Agencies, Clients, Creative, Finance, News, Politics | Tagged amb/bbdo, bbdo, bmp, CDP, Cilla Snowball, creatives, ddb, Farah Ramzan Golant, Goldman Sachs, investments, John Wren, mad men, madison avenue, may 22 agm, met life, new york public pension funds, omnicom, planners, race and gender equality, tbwa, white boys' club, wieden+kennedy, WPP
By Stephen Foster on April 13, 2012
PepsiCo North America has taken the chopper to its agency roster, nixing about 50 agencies and putting nearly all the business into Omnicom, chiefly BBDO but also TBWA and DDB. As such it’s a mirror of the General Motors strategy, cut down suppliers, save costs and, hopefully, get something better. In GM’s case it formed [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, Andrew Robertson, bbdo, clm/bbdo paris, Coke, ddb, diet coke, omnicom, Pepsi, PepsiCo, tbwa chiat day
By Stephen Foster on April 12, 2012
General Motors global CMO Joel Ewanick has been busy shaking up the advertising and media buying worlds – creating a new Chevrolet agency Commonwealth from Omnicom and Interpublic and shifting the company’s $3bn media buying to Carat – partly through a desire to save $2bn costs. But he’s looking rather further into the future for [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged car marketing, car-sharing, carat, chevrolet, commonwealth, commonwealth agency, general motors, generation y, Interpublic, Joel Ewanick, John McFarland, millennials, mtv, omnicom, petrolheads, procter & gamble marketer, relayrides, scatch, viacom
By Staff on April 12, 2012
Downing Street must be paved with gold – or so it must seem to Tim Allen (pictured), boss of London PR firm Portland, who has just sold a majority stake in his company to Omnicom. The deal values Portland at up to £20m. Allen is a former PR adviser to Tony Blair in Number 10 [...]
Posted in Clients, Media, News, Politics, PR | Tagged 10 downing street, Alastair Campbell, bskyb, google, omnicom, politics, PR, Rachel Whetstone, Steve Hilton, Tesco, the red brick road, Tim Allan, Tony Blair
By Staff on April 4, 2012
This is the first of a number of excerpts adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an art as a science, it is possible for science (in this instance maths) to play [...]
Posted in Agencies, Clients, Creative, Finance | Tagged abbott mead vickers bbdo, awards, Chris Palmer, day 1 to day 2555 (7 years in the life of an advertising agency), goldfish, John Hegarty, market share, nike, ogilvy & mather, omnicom, Paul Simons, Playstation, simons palmer denton clenmow and johnson, starting an agency, tbwa, uk ad market
By Stephen Foster on March 27, 2012
General Motors marketing boss Joel Ewanick has taken a leaf out of the books of rivals Hyundai and Jaguar/Land Rover by giving his flagship Chevrolet account to a new agency, Commonwealth, formed from US incumbent Goodby Silverstein and McCann Worldgroup, which handles Chevy in other parts of the world. Ewanick, who’s never one to avoid [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged $1bn global account, carat, chevrolet, commonwealth, general motors, goodby silverstein, hyundai, innocean, Interpublic, jaguar/land rover, Jeff Goodby, Joel Ewanick, Linus Karlsson, mccann worldgroup, new agency, omnicom, Prassoon Joshi, spark 44, Washington Olivetto
By Stephen Foster on March 27, 2012
Havas is to spend €253m ($336m) buying back 12 per cent of its shares, a move that will boost majority owner Vincent Bollore’s shareholding from 32.84 per cent to 37.32 per cent. The buy-back is at €4.90 share, a healthy 21 per cent premium to the current price and values Havas at around €2bn. Havas [...]
Posted in Agencies, Clients, Finance, News | Tagged acquisitions, aegis, akqa, carat, david jones, dentsu, Euro RSCG, havas, horizon media, Interpublic, mother, omnicom, publicis groupe, share buy-back, Vincent Bollore, vizeum, wieden+kennedy, WPP
By Stuart Smith on March 21, 2012
Omnicom president and CEO John Wren (pictured) has just sold a lot of shares in his own company. Interpublic Group chairman and CEO Michael Roth is about to do the same. What is it that they know, and we don’t? First, some background. Wren sold 258,110 Omnicom shares, worth $12,549,308 on March 9, according to [...]
Posted in Agencies, Finance, News | Tagged Interpublic, IPG, John Wren, Michael Roth, omnicom, sec, sell signal, share options, share sales
By Stephen Foster on March 20, 2012
Nielsen is the world’s biggest research operation, chiefly through its giant US TV contract, while WPP owns Kantar, the second-placed researcher. WPP also owns numerous media agencies under the GroupM banner. So both friends and foes will be intrigued (and, in the latter case, possibly alarmed) by the following announcement made yesterday: NEW YORK – [...]
Posted in Agencies, Media, News, Research | Tagged combined tv and online research, digitas, groupm, Interpublic, kantar, New York, nielsen, omnicom, publicis groupe, razorfish, Steve Hasker, WPP
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