By Stephen Foster on March 8, 2013
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, audience targeting, business forecasting and return on media/marketing investment: exactly what Accenture and newer players [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged accenture, consultancy, ebiquity, Ernie Simon, groupm, groupm consulting services, Kelly Clark, Media, Mike Greenlees, mindshare, omd, Sir Martin Sorrell, WPP
By Staff on June 21, 2012
Omnicom Media Group agencies OMD and PHD won a combined total of 20 medals, topped by the category Grand Prix for the Google Voice Search campaign created by Manning Gottlieb OMD and a Gold Lion awarded to PHD Lima. Along with winning the Grand Prix, OMD was awarded a total of a 15 Media Lions [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged cannes, Daryl Simm, grand prix, gunn report, manning gottlieb, media awards, omd, phd, WPP
By Staff on June 6, 2012
Simon Francis, chief executive of Aegis Media across Europe, Middle East and Africa (EMEA) has left the company abruptly after a meeting without coffee involving group CEO, Jerry Buhlmann. He’s only been there for 18 months, having joined with great fanfare in February 2011. The reason for his sacking remains murky, but Aegis was clearly [...]
Posted in Agencies, Media, News | Tagged aegis group, Aegis Media, carat, general motors, Jerry Buhlmann, Nigel Morris, omd, omnicom, saatchi & saatchi, Simon Francis
By Stephen Foster on May 30, 2012
We all know that ‘experience a product’ apps are increasingly popular with advertisers, particularly carmakers who can create a virtual showroom for their wares. The trouble is, you have a to download an app, which a lot of people can’t be bothered to do, or don’t want to do as they have enough of the [...]
Posted in News | Tagged app-free ipad ad, apps, claimed first, Deborah Hall, hyundai, infiniti, iPad, littleroom, olive media, omd, tbwa toronto
By Staff on May 25, 2012
WPP’s Mindshare is reported to have kept its $1.4bn Unilever media business in the US in the first stage to be completed of the consumer goods giant’s review of its global media account, worth $6bn in all. The spotlight now falls on Omicom’s PHD which handles most Unilever media in markets outside the US. WPP [...]
Posted in Agencies, Clients, Media, News | Tagged $1.4bn US account, $6bn global media review, Antony Young, cost reductions, gap, gsk, mindshare, omd, omnicom, phd, unilever, us tv upfronts, WPP
By Stephen Foster on April 13, 2012
There’s a new kid on the sports block, Qatar-based Al Jazeera’s Be In Sport channel (or beIN SPORT as it styles itself) and it has chosen TBWA Paris to handle its imminent launch in France alongside sibling media agency OMD. Be In Sport has won the pay-TV rights in France for the Euro finals this [...]
Posted in Agencies, Clients, Media, News | Tagged 2022 world cup, al jazeera, be in sport launch, bskyb, Disney, eru finals 2012 and 2016, espn, fifa, france, omd, qatar, tbwa paris
By Stephen Foster on March 15, 2012
Aegis Group, which owns the Carat and Vizeum media buying agencies, out of home agency Posterscope and digital network Isobar, achieved organic growth of 9.9 per cent in 2011 (12.2 per cent in the last quarter) as profits soared to £197m from an adjusted figure of £151m. Its income rose 21 per cent to £1.14bn. [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, carat, general motors, groupm, havas, isobar, Jerry Buhlmann, omd, omnicom, organic growth, posterscope, record profits, roundarch, Vincent Bollore, vizeum, WPP
By Stephen Foster on March 1, 2012
The Gunn Report, better known for its ranking of creative agencies, has produced its 2011 Gunn Report for Media ranking media agencies on the basis of their creative awards and Omnicom’s OMD once again tops the table. But WPP’s Mindshare is close behind with 161 points to OMD’s 176 with Publicis Groupe’s Starcom in third [...]
Posted in Agencies, Creative, Media, News, Research | Tagged coca-cola, gatorade, group m, groupm, gunn report, McDonalds, media agencies, mindshare, omd, omnicom, publicis groupe, Tesco, the gunn report for media, volkswagen, volkwagen, winners, WPP
By Stephen Foster on January 25, 2012
For years now Carat owner Aegis has been seen as a tasty item on the menu for one of the acquisitive marcoms companies, possibly as one to be divided up between them as WPP for example, which owns MediaCom, Mindshare and MEC under its GroupM banner, would be prevented from buying the whole lot. Or [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegism carat, general motors, ipsos, isobar, Jerry Buhlmann, Joel Ewanick, Luis Di Como, Mark Craze, mec, mediacom, mindshare, omd, publicis groupe, Robert Lerwill, starcom, Stuart Smith, synovate, unilever, Vincent Bollore, vizeum
By Staff on January 24, 2012
US trade title Ad Age has picked Mcgarrybowen as its Agency of the Year with Droga5, which ‘appointed’ Mcgarry as its own agency for its spoof Christmas card account, as the top creative shop. Other agencies to top its polls include Omnicom’s OMD as top media agency (also chosen by rival publication Adweek) and TBWA/Hakuhodo [...]
Posted in Agencies, Creative, Media, News | Tagged Ad Age, adweek, agency of the year, bbh, crispin porter, dentsu, droga5, international agency of the year, mcgarrybowen, media agency of the year, omd, tbwa/hakuhodu, wieden+kennedy
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