old spice
-
Advertisers
Spain’s Burns mines Old Spice ad history for new pirate epic
Seems you have to go to Spain for some fun these days. Recently we’ve had LOLA Mullenlowe for Unilever’s Axe…
Read More » -
Advertisers
Old Spice sets off again up humour mountain with coming of age spin
Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or,…
Read More » -
Advertisers
Old Spice finds a ‘winner’ in unlikeliest place
P&G’s Old Spice is determined to get us off the lockdown couch and into the driving seat in this diverting…
Read More » -
Advertisers
Old Spice tries to recapture its old ad swagger – with W+K’s new ‘Swagger’
Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s…
Read More » -
Advertisers
W+K gets Old Spice back on track with ‘Legendary Man’
It’s another big year for Wieden+Kennedy, our US Agency of the Year for 2015. At some stage it will air…
Read More » -
Advertisers
Old Spice unites Mustafa and Crews in Xmas love-in
Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and…
Read More » -
Advertisers
Wieden+Kennedy continues hot trot with P&G boost
Has Wieden+Kennedy finally cracked how to win and keep big accounts? It’s had Nike of course, pretty much since setting…
Read More » -
Advertisers
Old Spice front men return with an unlikely double fist of Timber and Bearglove
It’s usually a source for some concern when advertising gets self-referential: can’t they find anything to say about the product?…
Read More » -
Advertisers
Old Spice and Wieden+Kennedy try ‘mad moms’ to lay the ghost of Isaiah Mustafa
Wieden+Kennedy has been casting around a bit for a new Old Spice campaign to replace Isaiah Mustafa. There’ve been a…
Read More »