ogilvy
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More changes at WPP’s Ogilvy as it searches for former glories in new clothes
WPP’s US sales are heading south and CEO Mark Read has blamed this roundly on the performance of his creative…
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Pols and Mecklenburg set up new agency Truth & Spectacle
Two former Ogilvy execs – creative director Ivan Pols and consultant Alex Mecklenburg have formed a new “creative business consultancy”…
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Ogilvy raises its creative bar with Sipsmith’s Mr Swan
Ogilvy UK has won buckets of new business recently despite some internal travails but what it needed was a really…
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British Airways centenary ad looks back to a more civil era
British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until…
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News
Engine unveils its three new pillars – but is this wise?
Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid…
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Ogilvy springs a surprise with new global CCO Piyush Pandey
It’s all change at WPP’s Ogilvy this year and now the WPP network has made another bold move by appointing…
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Agencies
Honorary Mad Mad Jane Maas dies at 86
I see that Madison Avenue pioneer – and pithy commentator on its Mad Men doings – Jane Maas has died…
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WPP finance boss Richardson outlines changes to come – are agencies now part of the gig economy?
WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet…
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Freeman campaign fails to deliver Xmas for Vodafone
Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the…
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