ogilvy
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MediaCom strikes lucky in Boots exodus to WPP
What does it feel like when a big account drops into your lap after a holding company deal? Better than…
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Boots hurries into Ogilvy as WPP deal bites
Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had…
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Ogilvy restructures into four units – spruce up or sell up?
Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy…
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Vodafone sticks with WPP as it moves £50m account from Grey to Ogilvy
Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s…
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Are the big holding companies weighing a cull of their creative agency brands?
Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth…
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Wind has it both ways in new Ogilvy Milan film
Italian telecoms operator Wind ventures into the sticky waters of mobile phone etiquette with this new film from Ogilvy Milan,…
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Amazon Fashion rides India’s creative revolution
Those technopolists are everywhere and it clearly hasn’t escaped their attention that India is rapidly becoming the most desirable of…
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Ogilvy produces a doggy triumph for Kronenbourg
Someone at Ogilvy has remembered that what we now call German shepherd dogs were once known as Alsatians (because they…
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Rudd makes his mark at Ogilvy by hiring former colleague Mahoney as new CCO
New Ogilvy London CEO charlie Rudd has hired Mick Mahoney (below) – a former colleague from BBH days – as…
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