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By Stephen Foster on May 2, 2013
The US CLIO Awards have announced their top gongs and the winners are: Network of the year: Ogilvy & Mather; and Grand Clios to BBH London, Cheil Worldwide, Digital Domain, JWT San Juan and Marcel Worldwide (in Paris). Google was Advertiser of the Year. Other winners include: Hall of Fame, Design: Turner Duckworth, San Francisco; [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, clio awards, marcel worldwide, ogilvy & mather, publicis groupe, Will.I.Am
By George Parker on April 22, 2013
When, in 1963, as a snot nosed 23 year old, I disembarked at pier 96 from the Queen Mary (the one that’s now a conference center in Long Beach), my sole objective was to get a job on Madison Avenue, drink, smoke and screw my brains out, and so become what would be known many [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged adscam, compaq, confessions of a mad man, David Ogilvy, George Parker, madison avenue, ogilvy & mather, Sir Martin Sorrell, WPP
By Staff on February 26, 2013
There’s been a lot of famous advertising for fizzy mixer Schweppes (once owned by Britain’s Cadbury but now with different owners all over the world) and the Aussies have revived the old theme ‘Schweppervescence’ for this interesting take on (eventually) bubbles from George Patterson Y&R Melbourne. Here’s one of its most famous predecessors, from Ogilvy [...]
Posted in Agencies, Clients, Creative, News | Tagged 1965 ad, Australia, cadbury, george patterson, melbourne, ogilvy & mather, schweppes
By Stephen Foster on June 18, 2012
Effie Worldwide and UK-based research firm Warc have stolen some of the Cannes thunder by announcing the winners of their 2012 Effie (ad) Effectiveness Index on the first morning of the festival, which also has its own effectiveness awards I believe. According to finalist and winner data from 39 worldwide Effie competitions, Unilever (pictured) is [...]
Posted in Agencies, Clients, News | Tagged ad effectiveness, cannes, effie effectiveness index 2012, McDonalds, mckinney, mumbai, ogilvy & mather, unilever
By Stephen Foster on May 16, 2012
Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has won six Unilever brands in the US: Ragu, Bertolli, Skippy, Wishbone, PF Chang and Mexican [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, Barney Robinson, barton f graf, bbh new york, bertolli, bfg9000, caliente, droga5, Eric Kallman, gerry graf, goodby silverstein, Kraft, mccann, Mike Dwyer, milkbite, ogilvy & mather, ragu, saatchi & saatchi, skippy, wishbone
By Paul Simons on May 2, 2012
The latest news that Miller Coors has consolidated its $200m business in to ‘Team WPP’ throws up a number of questions that are likely to be talked about in the HQs of the global networks. The key one I would guess is: “Will more global clients follow suit?” The obvious question for me is, if [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged agency review, chicago office, coors, IBM, Lou Gerstner, ogilvy & mather, one brand one voice, Paul Simons, Sir Martin Sorrell, team wpp, turf wars, WPP
By Stephen Foster on April 16, 2012
So is gestural marketing a good thing; a way to promote word of mouth via social media and the like or just another cunning big corporation way to make people behave like prats in search of (in this case) a free Coke? And does such behaviour constitute ‘happiness’ as Coca-Cola and agency Ogilvy & Mather [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged coca-cola, Coke, crowd-sourcing, flash mob, gestural marketing, happiness campaign, Leonardo O'Grady, national university of singapore, next big thing, ogilvy & mather, social media, vending machine, Youtube
By Staff on April 10, 2012
And that’s about it really. Du darfst is a Unilever slimming brand sold in Germany and its slogan is ‘fuck the diet.’ As many Germans speak good English they’ll know what it means (it’s pretty obvious if you don’t). The ads by Ogilvy & Mather feature the line and they’re being broadcast throughout the day, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged du darfst, fuck the diet slogan, Keith Weed, ogilvy & mather, unilever slimming brand
By Staff on April 4, 2012
This is the first of a number of excerpts adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an art as a science, it is possible for science (in this instance maths) to play [...]
Posted in Agencies, Clients, Creative, Finance | Tagged abbott mead vickers bbdo, awards, Chris Palmer, day 1 to day 2555 (7 years in the life of an advertising agency), goldfish, John Hegarty, market share, nike, ogilvy & mather, omnicom, Paul Simons, Playstation, simons palmer denton clenmow and johnson, starting an agency, tbwa, uk ad market
By Stephen Foster on April 4, 2012
New London agency Now calls itself an “agency for the accelerated world” but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year, seemingly with the £25m Waitrose account. But then creative Jeremy Carr decided to take the reins as a [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bt business, coi, Creston, DLKW, Don Elgie, hmdg, Jeremy Carr, Ken Hoggins, Lowe, Mark Lund, Nick Hurrell, now, ogilvy & mather, oystercatchers, Sir Martin Sorrell, tbwa, Waitrose, WPP
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