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Tag Archives: nike

Nike’s new ad wades into equality debate – but will that change ever come?

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is ...

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Can Nike overturn mobile phone mania?

According to Nike most of us (not me I hope) spend ten hours a day which equals 35 years of our life peering at a smartphone as opposed to doing something useful like running. Hmm, don’t do much of that ...

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W+K pulls a blockbuster campaign out of the hat for under pressure Nike

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, ...

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More Maria Sharapova for her thousands of MAA fans

The tidal wave of views we had for our story about Maria Sharapova’s brief spell in an agency (she was an intern for a week at VCCP) proves conclusively that she’s already the most famous person in advertising – sorry ...

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W+K scores for Nike with Euro 2016 Ronaldo epic

Euro 2016 kicks off tonight and where’s there’s football there’s Nike Football – as someone else almost used to say. So Wieden+Kennedy (a collaborative effort between various offices presumably) is back with its longest Nike commercial so far, featuring Cristiano ...

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Nike and W+K back Rory as Masters looms

Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain when he ...

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Nike tries virtual reality to ‘spark brilliance’ at the Euros

Nike and agency Wieden+Kennedy Amsterdam are trying to warm us up for the forthcoming Euros football championship so here we have the Turkish national team with pretty fearsome captain Arda Turan dealing a few home truths at half time, in ...

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