By Paul Simons on June 12, 2013
Sir Martin Sorrell stirred up some controversy in adland recently by suggesting media has become the lead discipline over creativity (and by implication account management). It seems to me a number of arguments on both sides of the debate are confused, maybe missing the key drivers at play when campaigns are being developed, in particular [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media, News | Tagged amv, Colin Gottlieb, Creative, economist, lead discipline, Media, media first, nike, Paul Simons, Sir Martin Sorrell, WPP
By Staff on May 22, 2013
Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is using the new ‘flexible’ Nike Free 5.0 trainer for a little fly-swatting at his palatial [...]
Posted in Agencies, Clients, Creative, News | Tagged fly-swatting, free 5.0 trainer, gillette fusion, new TV campaign, nike, Roger Federer, Thierry Henry, Tiger Woods, wieden+kennedy
By Stephen Foster on March 27, 2013
Well you have to give Nike and misbehaving golf star Tiger Woods full marks for front: Tiger has just won another golf tournament in the US and gone back to the top of the world rankings, ahead of Northern Ireland’s Rory McIlroy (who can’t seem to find the hole since he signed for the sportswear [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged golf, nike, Rory Mcilroy, Tiger Woods, triumphal ad, winning takes care of everything
By Stephen Foster on February 27, 2013
Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them. I used to like them in the days when they depended on the managing director successfully working a fiendish bit of Sony kit. He or, more rarely, she never could so they often didn’t [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, change the world, credentials presentation, nike, Wayne Rooney, wieden+kennedy london
By Stephen Foster on February 18, 2013
They keep doing it, don’t they? Paralympic athlete Oscar Pistorious is on trial for shooting his girlfriend and Nike, whose stable of sports stars seem defined (in part) by their ability to get into trouble, runs this ad. In a way such risks are part of the job of course; sports stars are highly-paid (and [...]
Posted in Agencies, Creative, Media, News, PR | Tagged bullet in chamber ad, murder case, nike, Oscar Pistorious, paralympics
By Paul Simons on February 3, 2013
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]
Posted in Agencies, Analysis, Clients, News | Tagged 18 feet and rising, adam & eve, bbh, Finance, hhcl, John Lewis, levis, nationwide, new agencies, nike, pink underpants, simons palmer, start-ups, wrangler
By Stephen Foster on January 15, 2013
Golfers often seem to have the charisma of herrings but Nike and Wieden+Kennedy seem to have extracted the max from this new film ‘In the Cup,’ designed to plug Northern Irish golfer Rory McIlroy’s new status in Nike’s trophy cabinet as numero uno golfer. And they’ve teamed him with former number one Tiger Woods, not [...]
Posted in Agencies, Clients, Creative, News | Tagged $125m deal, golf, in the cup, nike, Rory Mcilroy, Tiger Woods, wieden+kennedy
By Staff on November 9, 2012
AKQA is opening its 11th office, in Tokyo, hard on the heels of its tenth, in key client Nike’s home base of Portland. AKQA has opened four new offices so far this year. The digital agency, which was bought by WPP for $540m earlier this year, will hit the ground running in Japan with two [...]
Posted in Agencies, Clients, Finance, Media | Tagged Akaz Ahmed, akqa, japan, nike, nissan, Rei Inamoto, Sir Martin Sorrell, Tagu Kato, tokyo, WPP
By Stephen Foster on October 25, 2012
Goodness knows what Manchester United fans make of it: the US Glazer family, who bought the club with its own money and lumbered it with £600m of debt, are beginning to see the fruits of their labours, if such they can be called. No sooner has Chevrolet signed a $559m (£347m) deal to have its [...]
Posted in Clients, Finance, News | Tagged adidas, chevrolet, Glazer family, Joel Ewanick, manchester united, nike, Rory Mcilroy, shirt deal
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