Home / Tag Archives: nike

Tag Archives: nike

W+K pulls a blockbuster campaign out of the hat for under pressure Nike

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, ...

Read More »

More Maria Sharapova for her thousands of MAA fans

The tidal wave of views we had for our story about Maria Sharapova’s brief spell in an agency (she was an intern for a week at VCCP) proves conclusively that she’s already the most famous person in advertising – sorry ...

Read More »

W+K scores for Nike with Euro 2016 Ronaldo epic

Euro 2016 kicks off tonight and where’s there’s football there’s Nike Football – as someone else almost used to say. So Wieden+Kennedy (a collaborative effort between various offices presumably) is back with its longest Nike commercial so far, featuring Cristiano ...

Read More »

Nike and W+K back Rory as Masters looms

Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain when he ...

Read More »

Nike tries virtual reality to ‘spark brilliance’ at the Euros

Nike and agency Wieden+Kennedy Amsterdam are trying to warm us up for the forthcoming Euros football championship so here we have the Turkish national team with pretty fearsome captain Arda Turan dealing a few home truths at half time, in ...

Read More »

Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike

Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’ featuring YouTube-obsessed star Lily and her exercise-averse sister Margot (sensible girl). Producer is RSA. The series is linked to Nike’s ...

Read More »

Nike wheels out big sporting guns for Hyperwarm

The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike and W+K are wheeling out the big guns in a new campaign – ‘Snow Day’ – plugging Nike’s Hyperwarm winter ...

Read More »

Nervous time for marketers as Rugby World Cup unfolds

It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.