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Matt Williams: now the real work starts for Adidas

Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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A parked bus is no obstacle for Nike’s version of Rooney

A parked bus is no obstacle for Nike’s version of Rooney

The last few weeks of the UK’s football season were anything but enlivened by Chelsea manager Jose Mourinho’s attempts to ‘park the bus’ to confound attack-minded opponents. It worked against Liverpool, thereby scuppering their title chances, but not against Athletico ...

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W+K Portland unveils Nike World Cup blockbuster

W+K Portland unveils Nike World Cup blockbuster

Well here it is (and there may be more), it’s Nike’s blockbuster for the forthcoming World Cup in Brazil – featuring every effing footballer on the planet apart from Adidas properties Lionel Messi and David Beckham (retired). This is the ...

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W+K London unearths first Nike ads from 1982

W+K London unearths first Nike ads from 1982

Wieden+Kennedy’s London blog editor (surely a full-time role, given the scope of his or her researches) has unearthed the first Nike ads from W+K Portland in 1982, the year the agency was founded. These were thought to have disappeared (this ...

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W+K couples Kobe Bryant and comedy for Nike launch

W+K couples Kobe Bryant and comedy for Nike launch

Humour and Nike don’t go together somehow but Wieden+Kennedy HQ is giving it a shot in this campaign for yet another Nike shoe, featuring Kobe Bryant, Lionel Ritchie and a cast of thousands. Well it just about makes it to ...

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