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Tag Archives: nike

W+K strikes gold for Nike with failed Marathon bid

Ogilvy New York’s ‘The Refugee Nation’ for Amnesty International – whereby a team of refugees was entered for the 2016 Olympics – is one of our pundits’ Top Tips for Cannes, undeniably a big idea. In terms of athletics (although ...

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Ogilvy’s Refugee Nation is big One Show winner, McCann New York is top agency

The New York One Show’s Best of Show award has gone to Cross-Platform winner Refugee Nation for Amnesty International from Ogilvy New York. The campaign celebrates 2016’s first Olympics team for refugees. Event organiser One Club CEO Kevin Swanepoel says: ...

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Clickon’s Benjamin Potter: Air Max – 30 year ad highlights

March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon ...

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Nike’s new ad wades into equality debate – but will that change ever come?

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is ...

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Can Nike overturn mobile phone mania?

According to Nike most of us (not me I hope) spend ten hours a day which equals 35 years of our life peering at a smartphone as opposed to doing something useful like running. Hmm, don’t do much of that ...

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W+K pulls a blockbuster campaign out of the hat for under pressure Nike

Nike is coming under pressure from Under Armour and its agency Droga5 in the US, and, maybe, across the world. Which must have been a poser for Nike agency Wieden+Kennedy too. Nike has been a 30-year foundation client for W+K, ...

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More Maria Sharapova for her thousands of MAA fans

The tidal wave of views we had for our story about Maria Sharapova’s brief spell in an agency (she was an intern for a week at VCCP) proves conclusively that she’s already the most famous person in advertising – sorry ...

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