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Nike wheels out big sporting guns for Hyperwarm

Nike wheels out big sporting guns for Hyperwarm

The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike and W+K are wheeling out the big guns in a new campaign – ‘Snow Day’ – plugging Nike’s Hyperwarm winter ...

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Nervous time for marketers as Rugby World Cup unfolds

Nervous time for marketers as Rugby World Cup unfolds

It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...

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Nike and W+K explore the minds of football strikers

Nike and W+K explore the minds of football strikers

Nike is launching yet another football boot, this one’s called ‘Hypervenom.’ And it’s kitting out the world’s top strikers – well the ones on Nike’s books. So Wieden+Kennedy London’s launch campaign, with animation by Buck, endeavours to get into the ...

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Adidas shoots itself in the Superstars in new Johannes Leonardo campaign

Adidas shoots itself in the Superstars in new Johannes Leonardo campaign

Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene in 1971. Then Nike discovered Wieden+Kennedy in the 1980s and the rest is highly profitable history. Adidas, in contrast, has ...

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W+K Amsterdam shows off the ‘Dunkman’ for Nike and Foot Locker – or should that be ‘Jumpman?’

W+K Amsterdam shows off the ‘Dunkman’ for Nike and Foot Locker – or should that be ‘Jumpman?’

“See the Jumpman dunk, man’ seems to indicate the mysteries of basketball and Wieden+Kennedy Amsterdam has produced a new film for Nike featuring the ‘Dunkman’ himself Blake Griffin (bear with us) doing more than just, er, dunking. At six feet ...

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