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Nike and W+K explore the minds of football strikers

Nike and W+K explore the minds of football strikers

Nike is launching yet another football boot, this one’s called ‘Hypervenom.’ And it’s kitting out the world’s top strikers – well the ones on Nike’s books. So Wieden+Kennedy London’s launch campaign, with animation by Buck, endeavours to get into the ...

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Matt Williams: now the real work starts for Adidas

Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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Adidas beats Nike in the other World Cup battle

Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

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