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Matt Williams: now the real work starts for Adidas

Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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Adidas beats Nike in the other World Cup battle

Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

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Looks like Nike’s still betting on World Cup Rooney

Looks like Nike’s still betting on World Cup Rooney

Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over 72m YouTube hits. Here’s a new teaser with Wayne Rooney: And ‘Winner Stays’: So we can expect Rooney caught in ...

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A parked bus is no obstacle for Nike’s version of Rooney

A parked bus is no obstacle for Nike’s version of Rooney

The last few weeks of the UK’s football season were anything but enlivened by Chelsea manager Jose Mourinho’s attempts to ‘park the bus’ to confound attack-minded opponents. It worked against Liverpool, thereby scuppering their title chances, but not against Athletico ...

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W+K Portland unveils Nike World Cup blockbuster

W+K Portland unveils Nike World Cup blockbuster

Well here it is (and there may be more), it’s Nike’s blockbuster for the forthcoming World Cup in Brazil – featuring every effing footballer on the planet apart from Adidas properties Lionel Messi and David Beckham (retired). This is the ...

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