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Nike and W+K back Rory as Masters looms

Nike and W+K back Rory as Masters looms

Golfer Rory McIlroy is trying to add the Masters to his collection of golfing majors (he has the other three) at the grand old age of 26 this weekend. He’s a Nike property, which caused him some pain when he ...

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Nike tries virtual reality to ‘spark brilliance’ at the Euros

Nike tries virtual reality to ‘spark brilliance’ at the Euros

Nike and agency Wieden+Kennedy Amsterdam are trying to warm us up for the forthcoming Euros football championship so here we have the Turkish national team with pretty fearsome captain Arda Turan dealing a few home truths at half time, in ...

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Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike

Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike

Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’ featuring YouTube-obsessed star Lily and her exercise-averse sister Margot (sensible girl). Producer is RSA. The series is linked to Nike’s ...

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Nike wheels out big sporting guns for Hyperwarm

Nike wheels out big sporting guns for Hyperwarm

The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike and W+K are wheeling out the big guns in a new campaign – ‘Snow Day’ – plugging Nike’s Hyperwarm winter ...

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Nervous time for marketers as Rugby World Cup unfolds

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It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...

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Nike and W+K explore the minds of football strikers

Nike and W+K explore the minds of football strikers

Nike is launching yet another football boot, this one’s called ‘Hypervenom.’ And it’s kitting out the world’s top strikers – well the ones on Nike’s books. So Wieden+Kennedy London’s launch campaign, with animation by Buck, endeavours to get into the ...

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