By Staff on April 18, 2013
Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium – but, somehow or other it isn’t. New figures from Nielsen show that TV took 63 per cent of global adspend last year, 4.3 per cent up from the year before. Internet was the fastest-growing [...]
Posted in Analysis, Clients, Finance, Media, News | Tagged cinema, global adspend 2012, nielsen, outdoor, press, tv
By Stephen Foster on April 11, 2013
Crikey, the numbers are flooding in today. Nielsen has just published its tally of global adspend in 2012, showing a rise of 3.2 per cent over 2011 to reach $557bn. Europe dropped 5.3 per cent with the UK down 1.6 per cent. Here’s what it says: 2012 closed out on a positive note for the [...]
Posted in Clients, Finance, Media | Tagged $557bn, 3.2 per cent increase, asia pacific, europe, global adspend 2012, global adview pulse report, middle east, nielsen, uk
By Staff on January 31, 2013
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend in 2012 through September. FMCG spend now accounts for 25.1 per cent of total adspend. [...]
Posted in Analysis, Clients, Finance, Media, News, Research | Tagged 2012, facebook, fast-moving consumer goods, fmcg., global ad spend, global adview pulse report, mobile advertising, nielsen
By Staff on January 16, 2013
Recession, what recession? The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 per cent over Q3 2011, to $139 billion. This gain outpaced the 2.7 per cent growth seen in the first half of 2012. Strong areas were the [...]
Posted in Clients, Finance, Media, News, Research | Tagged 4.3 per cent rise, global ad spending, nielsen, q3 2012, Randall Beard, western europe decline
By Stephen Foster on January 2, 2013
Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding company of 2012, the difference between WPP and its competitors is its various proprietary systems [...]
Posted in Agencies, Analysis, Clients, Finance, Media, News, Research | Tagged aegis/dentsu, groupm, Interpublic, kantar, Media, mediapost, nielsen, omnicom, publicis groupe, Sir Martin Sorrell, vivaki, WPP, xaxis
By Stephen Foster on December 30, 2012
Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex (a guide dogs appeal), TV marketing body Thinkbox, Carte Noire coffee and Cathedral City cheese. [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged comparethemarket.com, karmarama, kerrygold, meerkats, most-liked uk tv ads, nielsen, the red brick road, thinkbox, vccp
By Stephen Foster on October 1, 2012
Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, revising its growth forecast down from 6.1 per cent to 5.2 per cent with a [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged adspend forecasts, bartle bogle hegarty, eurozone, Greece, Jonathan Barnard, nielsen, publicis groupe, Sir Martin Sorrell, spain, WPP, zenithoptimedia
By Stephen Foster on September 24, 2012
It does seem rather strange that TV audience measurement in India – a pretty large country with a billion or so people – takes place in just 8,000 homes. This, according to broadcaster NDTV, means it’s far too easy for its rivals to bribe people to watch their programmes rather than NDTV’s. And the argument [...]
Posted in News | Tagged indian tv audience ratings, ndtv, new york court case, nielsen, tam, WPP
By Stephen Foster on September 6, 2012
Research giant Nielsen has pronounced that BT’s ‘Hola’ ad from AMV/BBDO featuring a bevy of Spanish lovelies using its services to connect with their boyfriends was the ‘most memorable’ UK Olympic ad. Yet it has absolutely fuck all to do with the Olympics, as you can see here. BT was a minor Olympics sponsor but, [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, BT, hola ad, nielsen, olympics
By Staff on September 3, 2012
The mighty WPP and Indian broadcaster NDTV are still trading punches over local TV ratings – WPP demanding NDTV’s “corruption” lawsuit in New York is struck out and claiming NDTV is a failing business while NDTV’s lawyers are also suing WPP boss Sir Martin Sorrell for calling them a two-horse town – but ratings agency [...]
Posted in Agencies, Finance, Media, News, Research | Tagged india tv ratings, LV Krishnan, ndtv, nielsen, Sir Martin Sorrell, tam, WPP
Recent Comments