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Tag Archives: nielsen

Nielsen names its Innovation Winners – the tiny number of new FMCG products that actually make the grade

Research giant Nielsen has produced an interesting study – the Breakthrough Innovation Report – which shows, in short, that most FMCG marketers are wasting their time and money launching new products. Nielsen examined 12000 FMCG launches in Europe going back ...

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FMCG spend drives stuttering global ad recovery

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...

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Will 2013 be the year WPP leaves its holding company competitors behind?

Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...

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Ad spending in Greece and Spain to drop by €6.3bn

Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, ...

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