nielsen
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Advertisers
UK adspend surges in H1 2022 but clouds gather
UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with…
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Ad Tech
Ciesco: M&A booms in early Q1 2022 but falls back in March
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the…
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Ad Tech
Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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Advertisers
Nielsen: why we don’t trust the media (and some ads)
Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen…
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Ad Tech
WPP’s decision to exit US TV ratings market may herald more big changes at research operation Kantar
Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week…
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Advertisers
Nielsen names its Innovation Winners – the tiny number of new FMCG products that actually make the grade
Research giant Nielsen has produced an interesting study – the Breakthrough Innovation Report – which shows, in short, that most…
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Advertisers
TV still rules the global media roost says Nielsen with 63 per cent share of budgets in 2012
Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium…
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Advertisers
Global adpend up, Europe down and Asia slows down according to new Nielsen numbers
Crikey, the numbers are flooding in today. Nielsen has just published its tally of global adspend in 2012, showing a…
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