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New Newsworks survey reveals impressive print and online figures - but can they be turned into ads?

New Newsworks survey reveals impressive print and online figures – but can they be turned into ads?

By Stephen Foster on September 12, 2012

My old pal Rufus Olins (left) has taken over as boss of UK newspaper marketing body Newsworks (geddit?) and not for Rufus the dreary business of managing (or promoting) decline. He’s launched a new survey, NRS PADD (print and digital data) which provides combined print and online readership figures for national newspaper brands, revealing 70 [...]

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UK's Newspaper Marketing Agency joins the digital age as Newsworks

UK’s Newspaper Marketing Agency joins the digital age as Newsworks

By Stephen Foster on May 21, 2012

Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is affecting the national press as much as any other medium. We need to start thinking [...]

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