By Stephen Foster on May 17, 2013
***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey. More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged bbh, chevrolet, Gillette, goodby silverstein, mccann, neogama, New York, omnicom, Patrick Lafferty, presenters, radio4, Sarah Montague, Sir Martin Sorrell, today programme, WPP
By Stuart Smith on January 30, 2013
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]
Posted in Agencies, Clients, Finance | Tagged Alexandre Gama, bbh, bradesco, brazil, deal, Interpublic, Jean-Yves Naouri, Maurice Levy, mccann, neogama, omo, procter & gamble, publicis groupe, unilever
By Stephen Foster on September 28, 2012
Bartle Bogle Hegarty is cutting about a third of its staff in New York, the end result of a process which has seen lots of top managers depart and, more to the point, some big clients. Latest to be tipped over the side of this rather leaky vessel is CEO Greg Anderson. Here’s what BBH [...]
Posted in Agencies, Clients, Creative, News | Tagged Alexandre Gama, bartle bogle hegarty, bbh, braxil, Cindy Gallop, John Hegarty, neogama, New York, Nigel Bogle, publicis groupe
By Stuart Smith on July 5, 2012
The other shoe has dropped. Not only has Publicis Groupe bought up Neogama BBH (see my post yesterday), it has also taken the opportunity to acquire the 51 per cent stake in BBH it did not already own. As will be seen, the two acquisitions are intimately related. By any standards, this is a historic [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bbh, brazil, John Hegarty, Maurice Levy, neogama, Nigel Bogle, publicis groupe
By Stephen Foster on July 5, 2012
Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other BBH Partners. Publicis Group inherited the stake in BBH when it bought BCom3 in 2002, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, axe, bartle bogle hegarty, bbh, british airways, google, John Bartle, neogama, Nigel Bogle, publicis groupe, Sir John Hegarty
By Stuart Smith on July 4, 2012
It seems that months-long negotiations over who will own the controlling stake in fashionable Brazilian agency Neogama BBH (see my earlier post here) are now completed. So says the Brazilian trade press. And the answer, shortly to be announced on the French Bourse, is: Publicis Groupe. Not BBH. Do such technicalities matter, given that all [...]
Posted in Agencies, Clients, Finance, News | Tagged Alexandre Gama, bbh, bradesco, brazil, Maurice Levy, neogama, Nigel Bogle, procter & gamble, publicis groupe, unilever
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