MullenLowe
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Agencies
Profero on top as Dover moves up at MullenLowe
The takeover of MullenLowe, the result of a merger between two Interpublic networks, by Lowe’s digital arm Profero continues. One…
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Advertisers
MullenLowe Mediahub in surprise Western Union win
MullenLowe’s Mediahub has struck a significant blow on behalf of creative agencies trying to win back media duties by winning…
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Advertisers
Are the big holding companies weighing a cull of their creative agency brands?
Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth…
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Advertisers
MullenLowe revolution continues as CEO Elliott is replaced by Profero’s Dale Gall
The big clear-out at MullenLowe, the result of a merger between Interpublic’s Mullen and Lowe agencies, continues with UK CEO…
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Richard Warren quits Lowe after Mullen merger
You change the owners and you change the people. My colleague Paul Simons has commented today on the many changes…
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Knorr goes from ‘First Kiss’ to ‘Love At First Taste’
Yet another big new campaign – this is getting too much. I recall my early days at Campaign magazine (I…
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Advertisers
Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’
Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt…
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MullenLowe unveils ‘We Listen’ Samaritans campaign
MullenLowe London has unveiled its first work for charity Samaritans since winning the account in the summer. The campaign, funded…
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Agencies
MullenLowe launches as ‘global challenger creative boutique’ – with the help of an octopus
Shiny new Interpublic network MullenLowe (bring back spaces between words somebody) is up and running, positioning itself as a ‘global…
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