By Stephen Foster on April 22, 2013
***Grey London has just produced a new global campaign for Lucozade; ‘Powered by Glucose.’ Well it makes the point (and in just thirty seconds too). Owner GlaxoSmithKline is planning to sell its two big consumer brands Lucozade and Ribena apparently; obviously to concentrate on the disagreeable task of inventing, patenting, gaining clearance for, selling at [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged apple bite, glaxosmithkline, grey london, grey new york, guns campaign, JWT, lucozade, mother, ribena, smirnoff
By Staff on April 17, 2013
There are two companies you may not expect to find in the UK’s Top 20 agencies: production specialist TAG (now working with Wieden+Kennedy London on Tesco) and Gratterpalm, hailing from Leeds. Gratterpalm is living testimony to the fact that a niche is a good thing – provided it’s big enough. And the agency, which specialises [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged agency appointment, cycles, gratterpalm, halfords, in-store marketing, mother, motoring accessories, tag
By Stephen Foster on April 12, 2013
***At the moment the scam ads ‘scandal,’ if such it is, has been confined to mad creatives somehow or other running ads that were unapproved by the client and, in the case of JWT India’s now celebrated Ford Figo ad (left), the agency’s very top management (the creative management have resigned). Hmm. Do we really [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, beef ad, garden gnomes, goafest, here comes the sun, ikea, jwt india, mother, scam ads
By Staff on March 5, 2013
Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the Sour Patch Kids video game for Xbox, Sony PlayStation, iOS, and Android phones. Deutsch CCO [...]
Posted in Agencies, Clients, Creative, News | Tagged android, deutsch new york, director of creative technology, Greg DiNito, mother, Rey Peralta, Sony, xbox
By Staff on February 22, 2013
** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, which seems to have brought itself back from the grave with its new smartphones, is [...]
Posted in Agencies, Clients, Finance, News | Tagged corporate campaign, inferno, moneysupermarket.com, mother, moving accounts, nokia, RBS
By Stephen Foster on February 20, 2013
Well that’s what they do these days – burgers bring in the punters but coffee etc is the message you want to send out. Which is what Mother New York is doing in its first campaign for Burger King since winning (yesterday) its $240m US account. Mind you, the Burger King account is not the [...]
Posted in Agencies, Clients, Creative, News | Tagged 3g capital, bbh, burger king, crispin porter, debut campaign, Heinz, mcgarrybowen, mother, New York
By Stephen Foster on February 11, 2013
UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help and services. Working with Mother is another important step towards this transformation. Our aim in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged accessories, cycling, dlkw/lowe, halfords, ikea, mother, Paul McClenaghan, private equity, uk retail, £10m account
By Staff on January 4, 2013
“Save money on your car insurance and feel epic,” says this ad from Mother for Moneysupermarket.com. We know it’s ironic, deliberately over the top etc but, as a proposition, it still feels a bit lumpy. However Mother’s new ad, ‘Astronaut,’ is a bit more like it with the rather winning Alan discovering the joys, or [...]
Posted in Agencies, Clients, Creative, News | Tagged astronaut, epic, moneysupermarket.com, mother, tv ad
By Stephen Foster on November 13, 2012
Boots and agency Mother have put their perky girls (as in ‘Here Come the Girls’) out to grass (they’re a bit matronly by now) and replaced them with a new Christmas campaign which is…what? A nice warm feeling and not much else, if the truth be told. Apparently Boots wants to all appeal to all [...]
Posted in Agencies, Clients, Creative, News | Tagged best gifts for giving, boots, christmas, Elton John, feelgood ad, here come the girls, let's feel good, mother
By Stephen Foster on November 7, 2012
Times are hard at Marks & Spencer as former Morrisons and Heineken boss Marc Bolland labours to attract more customers despite spending hundreds of millions on store refits (hardly evident in London as far as I can see). What the company, the biggest UK general retailer, clearly lacks is an idea and this is startlingly [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged boots, christmas 2012, George Davies, greatest hits ad, Marc Bolland, marks & spencer, mother, rkcr/y&r, Sir Stuart Rose, Twiggy
Recent Comments