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Browse: Home / Morrisons

Morrisons

DLKW Lowe faces another big loss as £70m Morrisons reviews

DLKW Lowe faces another big loss as £70m Morrisons reviews

By Stephen Foster on April 22, 2013

I suppose poor old DLKW Lowe was bound to get it in the neck from Morrisons – the UK supermarket group has been struggling to keep pace with discounters Asda, Aldi and Lidl and now Tesco has entered that frame as Phil Clarke throws the kitchen sink at reviving its market share. Neither does Morrisons [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged dlkw lowe, halifax, IPG, itv multi-millionaires, m&c saatchi, Morrisons, Tesco, £70m account review

Tesco and W+K dive into new supermarket price war with attack on Sainsbury's Brand Match

Tesco and W+K dive into new supermarket price war with attack on Sainsbury’s Brand Match

By Staff on March 12, 2013

Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy is cheaper at Sainsbury’s, Asda or Morrisons. This has put the wind up some retail [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged Asda, brand match, Morrisons, Phil Clarke, rice promise, Sainsburys, Tesco, wieden+kennedy london

UK retail - how do you sort the winners (John Lewis) from the losers (Jessops)?

UK retail – how do you sort the winners (John Lewis) from the losers (Jessops)?

By Paul Simons on January 11, 2013

The news was predictable albeit the detail about UK retail trading was not so easy. Would Tesco pull back share, would M&S turn the corner, would HMV survive? Then camera chain Jessop goes bump in the night before we’ve taken down our Christmas decorations. How come John Lewis cleaned up and posted record sales? Lots [...]

Posted in Analysis, Clients, Finance, News | Tagged christmas, customer service, jessops, John Lewis, marks & spencer, Morrisons, online, peter jones, Sainsburys, Tesco, uk retail

Tesco bounces back at Christmas but there's still lots of work to do for CEO Clarke and new agency W+K

Tesco bounces back at Christmas but there’s still lots of work to do for CEO Clarke and new agency W+K

By Staff on January 10, 2013

There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as they compare with a disastrous 2.3 per cent sales decline in the same period last [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged aldi, Asda, Chris Bush, christmas sales, fresh & easy, Morrisons, online sales, Philip Clarke, Sainsburys, Tesco, wieden+kennedy

Mixed messages from UK retailers about the power of Christmas ads

Mixed messages from UK retailers about the power of Christmas ads

By Stephen Foster on January 4, 2013

So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about 13 per cent in same store terms, making it the clear Christmas winner in the [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve/ddb, christmas ads, John Lewis, Morrisons, Sainsburys, snowman ad, Tesco, Waitrose, wieden+klennedy

Assorted loonies (including the ASA) take aim at the (rather good) Morrisons Christmas campaign

Assorted loonies (including the ASA) take aim at the (rather good) Morrisons Christmas campaign

By Stephen Foster on December 12, 2012

Aaargh! The UK ad watchdog The Advertising Standards Authority is investigating the Morrisons Christmas campaign because some people have complained that the main ad is sexist: It’s a joke you muppets – and half the population is female. Would it have been OK with a stressed bloke? And, we read, that The Kennel Club, which [...]

Posted in Agencies, Clients, Media, News, PR | Tagged advertising standards authority, asa, christmas pudding, complaints, dog, kennel club, Morrisons

Morrisons takes the John Lewis route for Christmas - is this entirely wise?

Morrisons takes the John Lewis route for Christmas – is this entirely wise?

By Stephen Foster on November 12, 2012

It’s not that there’s anything wrong with this Morrisons Christmas ad from DLKW Lowe, in fact it’s rather good. It encapsulates the gruesomeness of it all very well, and wrestling the Christmas turkey is a nice touch (make your Christmas better, don’t have turkey..). But is it Morrisons? Last year we had chirpy Freddie Flintoff [...]

Posted in Agencies, Clients, Creative, News | Tagged aldi, Asda, christmas ad, Dalton Philips, dlkw lowe, John Lewis, Morrisons, Richard Hodgson, Waitrose

Kate Bostock walks as M&S hits the buffers - how long will it be before CEO Marc Bolland follows?

Kate Bostock walks as M&S hits the buffers – how long will it be before CEO Marc Bolland follows?

By Stephen Foster on July 10, 2012

For a pillar of the British high street Marks & Spencer has a notoriously wobbly history. Back in the 1980s it briefly topped £1bn in profits under Sir Rick Greenbury, only to nearly implode as it was undercut by rivals (chiefly long-term nemesis Next) and wasted shareholders’ money buy buying Brooks Brothers for £500m and [...]

Posted in Agencies, Clients, Finance, News | Tagged British high street, heineken, Kate Bostock, m&S, Marc Bolland, marks & spencer, Morrisons, next, profits collapse, rkcr/y&r, Steve Sharp

Media planning must be an issue for Tesco when £110m ad spend still leaves it in 'squeezed middle'

Media planning must be an issue for Tesco when £110m ad spend still leaves it in ‘squeezed middle’

By Stephen Foster on April 16, 2012

Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its ‘all things to all shoppers’ strategy [...]

Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency review, aldi, Asda, David Wood, Dotty campaign, initiative, Interpublic, Jane Horrocks, media agency, media planning, Morrisons, nielsen market share figures, Phil Clarke, Prunella Scales, Sainsburys, squeezed middle, Tesco, the red brick road, Waitrose, £110m ad budget

Here's how the £110m UK Tesco pitch will pan out

Here’s how the £110m UK Tesco pitch will pan out

By Stuart Smith on April 13, 2012

But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]

Posted in Agencies, Clients, News | Tagged 24/7 real media, Asda, big price drop, Carolyn Bradley, every klittle helps, grey, JWT, Martin wood, Morrisons, new platform, oystercatchers, Paul Weinberger, Peter Cowie, Phil Clarke, profit warning, Richard Brasher, Sainsburys, shortlist, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Suki Thompson, Tesco, the red brick road, uk business, WPP, £110m pitch

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